Traditional Culture Encyclopedia - Traditional customs - What are the famous advertising companies in Shanghai?
What are the famous advertising companies in Shanghai?
With the emergence of new economy in the Internet era (such as celebrity economy, new retail, community marketing, IP marketing, etc.). ), the traditional 4A advertising company driven by creativity is now worthless in China, and 4A advertising industry is facing an unprecedented wave of bankruptcy.
20 10 in the second quarter, Nokia was still ahead of the second place 10 percentage point, but only four years later, their former CEO said ecstatically at the press conference agreeing to be acquired by Microsoft: "We didn't do anything wrong, but I don't know why, we lost." Perhaps this just confirms the current 4A traditional advertising industry. 4A advertising company lacking core competitiveness, everyone is busy, everyone is tired, everyone is at a loss, does not make money, and has no sense of accomplishment. An employee who has worked in 4A advertising company for many years described it this way:
1. On the surface, this is a tall 4A group, but in essence it is a family group. It makes people feel hopeless.
2, the feeling of internal struggle is very deep, and the company is partially disintegrated and split. On the surface, it's a grand strategy, but in fact it's just a power struggle of the bosses!
When the bosses are indifferent to the endless stream of new media, this company is like a sinking ship. On the surface, the company always throws out some major strategies of new media. In fact, a boss decided, learned a few trendy terms, and began to buy and tear down. The fundamental reason is that the bosses are really old, and they are born carelessly, have no culture and can't keep up with the times. It is nothing more than burning incense and asking the great god to open the light.
4. Manage the company with the management thinking of Haidilao hot pot, which makes everyone feel bad. They only know how to please customers all day, and finally make themselves look like a third-rate small advertising company.
Nowadays, the new Internet marketing consulting company, represented by Shanghai Huchen Brand Marketing Planning Company, pays more attention to bringing practical marketing strategies and sales promotion to customers, and provides them with all-round Internet marketing system construction and brand strategy planning, instead of just providing customers with a creative picture and delivery like 4A advertising company, which leads to huge advertising investment but cannot bring practical results.
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