Prospective development trend of hairdressing

More than 20 years of development, the beauty salon industry, both from the connotation and extension have undergone considerable changes: according to incomplete statistics, China's current beauty salon practitioners from the beginning of the reform and opening up of the 120,000 to more than 16 million, there have been more than 1.6 million enterprises, specialized beauty institutions have more than a million, more than 6 million practitioners. After more than 20 years of development, the beauty salon industry has accumulated a lot of experience, enterprise hardware and software have improved greatly, is moving towards standardization, marketization, international pattern. But at the same time there are many shortcomings, the development of the industry has not matured. "Where to go in the future development? In this regard, China Hairdressing and Beauty Association President Yan Xiuzhen has said: "The future competition in the beauty salon industry is rational. Hair and beauty business should focus on standardization, specialization, specialization, chain." According to expert predictions, the future development of the beauty salon industry will show the following trends:

Trend 1: more diversified services

The future direction of the beauty salon industry should not be limited to a particular range, should be developed in the direction of diversification, so that customers in the store to meet a variety of needs, convenient and time-saving, in line with the modern people's efficient, fast consumption needs. The integration of business, leisure and image design into the hair and beauty industry is a new feature of the development of large enterprises. You can receive specialized image design after the beauty salon to dress yourself up more bright and colorful. This all-in-one, diversified beauty salon, with a full range of business service strategy will certainly be able to stand out in the competitive market.

Trend 2: scale chain

Currently China's beauty salon market is still in the unregulated, immature stage of development, the lack of strength of industry management, the competition is in an unorganized state, the quality of practitioners vary. The convergence of many factors cause the entire industry in the community's reputation is difficult to reach a certain height, sustained operation, scale of operation is difficult to expand, the brand is difficult to penetrate the hearts of the people. Therefore, in the beauty salon industry to promote and implement the concept of chain management, to provide quality products and services, the establishment of good operating procedures, the formation of a good reputation of the business model is imperative, chain management will be the mainstream of future development. Chain management has a tenacious vitality and rapid push tension, large-scale chain stores, both in terms of size, organization, financial resources, personnel and other aspects are superior to small beauty salons.　In some large and medium-sized cities, chain management has become a major trend in the industry. At present, the development of chain stores in other places has also become a major feature of the development of the industry, Hong Kong, Taiwan to the mainland to start a chain of trends are also more obvious.

Trend 3: specialization, personalization, high value-added

Some smaller stores will move towards specialization, personalized management of the road. In the past, the vast majority of stores are comprehensive operational stores, accounting for about 90%, and now the comprehensive operational stores reduced to 80%, this set of data illustrates the trend of increasing professional stores. The popularity of beauty specialty stores has led to a better refinement of the services of beauty specialties, such as professional beauty care, professional hair care or professional nail care, and so on. The technology and service characteristics of each profession are different, and it is easier to make your own characteristics with professional refinement. Warm arrangement, humanized service into the enterprise culture construction, which will be a small-scale professional store to win the market, win customers the magic weapon. In addition, now customers not only on the beauty salon technical services and standards have certain requirements, and also hope that often get a lot of information about the consumer, such as trendy clothing, popular makeup, hot cosmetics, fashionable leisure, etc., are customers interested in the topic, more and more into the beauty salon consumption of people want to enjoy this high value-added services, which is the future of the hair and beauty industry development. This is also a trend of the future development of the hair and beauty industry.

Trend 4: closer integration with medicine

China has a deep cultural heritage of traditional Chinese medicine, and most of the skin and hair problems, generally regarded as a "disease", it is very easy to remind people of the theory of traditional Chinese medicine, internal adjustment, is very consistent with

People's psychological preferences, so it can be said to have a good cultural foundation. has a good cultural foundation. And with the promotion and implementation of medical cosmetology that combines the professional techniques of beauty salon technicians with the treatment methods of Chinese medicine, it has effectively solved many problems that have been bothering customers for a long time. So medical cosmetology in the future will certainly be more popular, get more extensive development, the development of the beauty salon industry will also have far-reaching impact.

Trend 5: men's beauty has become a trend

Because of the traditional concept of the impact of beauty as a woman's business, can throw away the traditional baggage, accept the beauty of men and not many. Now, this situation is slowly being changed, in fact, due to the male sebum secretion, most people lack the correct knowledge of cleaning and maintenance, for the demand for skin care is actually quite large, men's cosmetic prospects are very optimistic. Here, operators should strengthen the training of staff and establish a professional image to meet the needs of men's grooming.

Trend 6: standardization of operations, emphasis on management, emphasis on training

Currently, Europe, the United States, Japan, Korea and other developed countries, the development of the beauty salon industry has entered a standardized, healthy track. Operation standardization, emphasis on management, strict requirements, the higher requirements for practitioners is a distinctive feature of these countries. Compared with it, the vast majority of enterprises in China is still: small, chaotic, scattered, poor, the industry has not spawned a number of decent business standardized brand enterprises, so in today's increasingly fierce competition, the survival cycle is not long. How to change this status quo, with international standards, is China's beauty salon industry in the future urgently need to solve the problem. It is gratifying to see that there are many domestic enterprises have taken a step forward, on the one hand, to hire professional beauty salon management consulting organizations involved in business operations to help enterprises establish a set of effective management mechanism, and then strengthen the enterprise's own management capabilities; on the other hand, to strengthen the training of staff training to improve the quality of their own enterprises, this initiative will be the future of our country's hair salon industry development This initiative will be the future development of China's beauty salon industry in the process of a focus on