What do traditional channels and KA channels in FMCG mean respectively? And the advantages of FMCG.

Traditional channels refer more to the channels of wholesale and original non-hypermarket systems. In recent years, the rise of hypermarkets has directly affected the wholesale business of secondary and tertiary channels, because profits are compressed and channels are compressed, further reducing the profit space of products.

The so-called advantage of fast-moving consumer goods is that they are consumed many times, compared with consumables, such as buying them for a long time without replacing them. Fast-moving consumer goods need to be purchased repeatedly and frequently for daily consumption.