Analysis of the broadcasting host in the creative consciousness

[Abstract]: With the continuous progress of the times, a variety of communication media has gradually become the main source of information in people's lives, and the announcer and host of the program is undoubtedly the spokesman for the program, how to continuously innovate to improve the quality of the program in the work of each engaged in broadcasting and hosting workers have been concerned about the problem.

[Keywords]: broadcasting host work innovation

Every field, every industry needs constant innovation to adapt to the continuous development and progress of society. For broadcast hosts, always keep a sense of innovation, combined with the continuous precipitation of work experience, work innovation is the inevitable requirement to make the broadcast hosting career flourish. This article is mainly from the broadcasting host in the importance of innovation and the future direction of the development of broadcasting host, put forward some of the broadcasting host in the innovation of the specific approach.

I, the importance of innovation in broadcast hosting

First of all, the host of the broadcast is the end of the media, they are the information, culture spread to the audience of the direct power, they are not only the spokesman for the program, to some extent, is the party, the government and the people's mouthpiece, their words, their image is the advocate of public opinion. Secondly, with the fierce competition in the media industry, all radio and television stations and programs are catching up with each other and competing with each other. As the radio hosts who are directly connected to the bridge between the radio and television programs and the audience, they are standing on an open and transparent stage to disseminate the program's culture, and they are shouldering the heavy responsibility of improving the level of the program. In addition, the rapid development of the network has seized the traditional television, radio, newspapers, the three major media market, network culture to the rapid popularization of the momentum, many of the virtual hosts came into being, the birth of virtual hosts for the reality of the hosts, broadcasters have brought greater challenges. All the reasons why the host must pay attention to innovation, only continuous innovation and development, in order to adapt to the ever-changing changes in the media market, in order to be able to take up the "soul of the program" of the heavy responsibility.

Second, the direction of the future development of broadcast hosting

No matter how the media update the development, it is the disseminator of information, culture, in the dissemination and reception of the relationship between the chain, always maintain the dominant position of communication. With the development of science and technology as well as a variety of multimedia, the specific responsibilities of broadcast hosting workers gradually blurred, whether "announcer" or "host", are the dissemination of information, the future of the broadcast hosting positions more need for multi-skilled composite talents, they should not only have a high degree of professionalism, but also have a high degree of professionalism. They should not only have a high level of professional quality, but also be able to change their position at any time according to the needs of the program. The new era of broadcasting hosts also need a deep cultural accumulation. Deep cultural accumulation performance is not by the host's beautiful appearance, but by the host's strong knowledge reserves and outstanding temperament, cultivation. Broadcast hosts with cultural knowledge can not only be limited to their own program areas, to involve different areas, for the needs of different groups to absorb a large amount of knowledge, a variety of media information enterprise progress and development, so that the audience gradually require the broadcast hosts to show a wealth of content within a limited space, the broadcast hosts workers only to continue to strengthen their own comprehensive quality in order to meet the audience groups The audience groups more and more high demand.

Three, broadcast hosting innovation specific implementation methods

1, the formation of scientific, systematic broadcast hosting theory

China currently does not have a perfect broadcast hosting theory, has not formed a scientific, systematic broadcast hosting theory system recognized by the industry. With the continuous development and advancement of our broadcast hosting career, the need for a set of perfect working theory as a guide to the broadcast hosting work, the theory should be by the industry authority **** with the discussion, summarized in the theory under the guidance of the broadcast hosting work in order to better adapt to the development of the media business changes.

2, improve the ability to work

Because of the nature of the work of the broadcast host is more special, so that many broadcast hosting staff has become a public figure, these people in the work of the work gradually produced a sense of superiority, that their own work ethic as well as the broadcast hosting style is irreplaceable, and there are some hosts of the broadcast hosts engaged in the work of the long term produced a sense of burnout, feel that the work is just read according to the script, without any sense of innovation, but only a few days ago. There is no sense of innovation, just perfunctory. However, once the emergence of professionally trained and highly innovative broadcasting hosts, will find that these read from the script, the same broadcasting host is how bad, they have been resting on the original state, the work of the slightest change or more demand, they are difficult to cope with. Therefore, the broadcast host to pay full attention to the theory of broadcast hosting, master solid broadcast hosting skills at the same time continue to innovate in the work, so that they can not lag behind.

3, broadcast hosting form of innovation

Now the classification of media has become more and more refined, the media is not the previous ironclad. The rapid development of the Internet and a variety of media, so that the audience's choice has become broader, but the overall preferences and habits have not changed much. When we do a variety of programs, we have to take the appropriate form of broadcasting and hosting for different audiences, break the fixed pattern of previous hosting, and meet the needs of people to get information from the media. Like some news programs, involving the actual situation when the timely switch to the outside host to give the audience the latest news, dating programs to invite some marriage experts as auxiliary hosts, etc., are hosting form of reform and innovation.

4, the innovation of the broadcast content

Hosting or broadcasting the script is usually behind the scenes of the editor or reporter to write a good, as the host of the broadcasting host rarely have the opportunity to create their own broadcast content. However, in the work we do not always stick to the rules of "reading", the kind of reading other people's ideas, other people's language is not able to make the audience to get **** Ming. Podcast hosts can fully understand, master the content of the dissemination of the premise, with their own ideas to understand, their own language to express, without violating the purpose of the program, scientific and reasonable penetration into their own innovative ideas is a very good method of broadcast hosting. Such as CCTV's "Avenue of Stars" program host Bi Fujian, he often improvise in the program, "Tianjin TV" program host Zhang Shaogang, although he expressed his personal views in a host, and a candidate contradictions, but it must be said that the ratings of that program straight up.

5, broadcasting style innovation

We are living in the era of the speed of renewal are very fast times, for a variety of media programs, but also to be constantly updated to adapt to people's ever-increasing spiritual and cultural needs. Podcast hosts should be based on their own hosting programs and their own personality traits to innovate their own style of broadcasting and hosting, to find the most suitable for their own position, in order to give the audience a deep impression, so that the audience like you hosted the program. Like the Taiwan variety show "Kangxi came" in the program host S, she played a ghost face from the show hosted the green leaf, gradually developed into today's host diva by countless fans, she ate male stars in the show tofu, will be their own private life as a joke, etc., these may be in the eyes of some people in the madman's behavior but hard to S fire, and is a hit, all the viewers have watched her program! All the viewers who have seen her program will remember her funny and sharp language, sexy and witty smile. However, if we look at her past hosting experience, we will definitely find traces of her continuous exploration and innovation along the way. Therefore, as the broadcasting host of the workers, to attach great importance to the innovation of hosting style, not only to improve their competitiveness in the highly competitive media world, but also can not be east to knit knit, to find the most suitable for their own positioning is necessary.

Conclusion

The continuous development of the information society, the continuous progress of science and technology, the continuous updating of culture and art have brought new opportunities and challenges to the work of broadcasting and hosting, in order to adapt to the progress of the society, the needs of the audience, in the effort to work, always maintain a sense of innovation, innovative work theory, innovative work attitude, and more importantly, innovative forms of work, with their own features disseminate information for the audience, and use their own innovative ideas to advocate for the program.

References

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[2]. Dai Jin. Discussion on the innovation of broadcast hosting[J]. Modern business industry. 2011, 23(1)