Traditional Culture Encyclopedia - Traditional customs - Why Jingdong can grow, what is the difference between network customer relationship and traditional customer relationship?
Why Jingdong can grow, what is the difference between network customer relationship and traditional customer relationship?
Jingdong can grow and develop is the use of technology systems and data on the users of the precise management and marketing, Jingdong marketing method is to buy the more members of the higher level, the higher the level of membership to buy things lower than the price of non-members, and it has a different level of membership of the marketing mechanism, called the membership system.
And Jingdong has designed a very good user system, for these special members, there will be some double diamond special, diamond special special special activities, the customer in the purchase of things will return some coupons, through the coupon to produce re-buy, and at the same time get the benefits.
The difference between network customer relationship and traditional customer relationship is the efficiency, the efficiency of network customer relationship management is much higher than the traditional customer relationship management, network e-commerce will use some customer relationship management software, such as milogs software.
Efficiency is the business opportunity, efficiency is profit, the traditional way to the cost of a single, may be able to complete a lot of single on the network, so the network customer relationship efficiency.
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