Teach you to realize the first unit price of WeChat business customers with 3 tricks.

Customer unit price refers to the average amount of goods purchased by each customer. The customer unit price reflects many characteristics of your consumer groups and whether the profitability of your sales categories is healthy.

From the formation of each order, customer unit price = commodity unit price × commodity quantity+associated commodity amount.

Give an example to illustrate the customer unit price:

Agent Xiao Li has an order today. Customers always * * * buy 6 boxes of Jingnai collagen for a course of treatment and give away a set of gold diamonds. Then the customer unit price of this order is =268×6= 1608, so the customer unit price at this time is 1608 yuan.

From the above formula, we can see that the customer unit price is affected by the following three factors:

1

product pricing

The price of the product basically determines the unit price of the customer. Product pricing is too low, but it will cause consumers' doubts. Product pricing is suitable for the quality of the product itself and has great advantages in the same category of products. Take the semi-annual subscription package of Jingnai Collagen 1608 yuan as an example. The customer unit price is the highest among all categories. The reason for the high unit price is that the sales form of Jingnai collagen is usually 6 boxes, and the number of goods purchased by customers at one time is fixed at more than 6 boxes, which can better cultivate the habit of customers buying 6 boxes of Jingnai collagen.

2

Quantity of goods purchased at one time

Let the customer buy a 6-box course of Jingnai collagen instead of just one box, then the customer's unit price will increase exponentially. When a customer asks for a single box of Jingnai collagen, he will consider whether a box of collagen is enough to drink, so he will consider buying two boxes.

At this time, let him know the specific contents of six boxes of collagen package, fully explain the necessity and preferential treatment of the package, collagen is a health care product that needs long-term drinking. Generally speaking, a box or two boxes of collagen will not have a very obvious improvement effect on the human body, and only in the process of long-term continuous drinking can it play a better role.

Then, the topic of "six boxes of collagen only cost a few dollars a day" was triggered. From the customer's clothes, shoes, bags, daily necessities, drinks and other related items, the price of six boxes of collagen is actually more valuable than these items. After all, collagen is really helpful to the human body.

Using these factors to guide customers to order Crystal Nai Collagen Package is the key to further increase the customer unit price.

In addition, the use of promotional activities to release "big tricks" to customers can accelerate the increase of customer unit price.

three

Promotional offer

The promotion of products is the most important thing to accelerate the increase of customer unit price. When the customer thinks that the price of six boxes of Jingnai collagen is too high and fluctuates irregularly, once she sees the promotion, she only needs to weigh and compare, and she will find that 1608 can not only buy six boxes of Jingnai but also buy a valuable gift, so she will feel "value for money" and order six boxes of collagen package directly.

For example, if you buy 6 boxes of Jingnai collagen, you can get a set of limited edition gold diamonds worth 1.399 yuan, which can be used to subscribe to the half-year package, and this gift is still limited. From the customer's point of view, their interest has improved a lot, which will prompt customers to place six boxes of Jingnai orders at one breath. In addition, the use of promotional offers will also lead to a wave of "snapping up packages to win big gifts" for a period of time, thus increasing the unit price of customers.

Second, why can Jingnai deep-sea cod protein peptide achieve the first customer price?

1

From quality

The collagen peptide of Chennai deep-sea cod is 100% cod from Alaska's 3000m deep sea, which belongs to the original ecological fishery and belongs to the non-artificial cultured deep-sea cod, which is pollution-free and healthier. However, cultured tilapia are often fed with hormones and antibiotics, and the purity of extracted collagen is greatly reduced, which is even more worrying. Jingnai not only uses deep-sea cod with lower antigenicity and hypoallergenicity than livestock collagen, but also is powdery, clear at a glance, pure and pollution-free, and eliminates the problems of additives, pigments, flavors and so on in liquids, slices and jellies.

2

Originated from technology

The technology provider of collagen peptide of Chennai deep-sea cod is AKAII from Japan, which is the most advanced technology in the world. Japan AKAII extracted 950 dalton molecules which are most suitable for human absorption. The powder is fine, the smell is lighter than other collagen on the market, and it dissolves in water faster. AKAII technology provider is the first choice of FANCL, Shiseido and other internationally renowned brands, providing technical extraction for more than 45% of collagen in Europe and America, and it is also the technology provider with the highest purity of collagen extraction in the world, thus ensuring the high purity and excellent quality of Jingnai.

three

From the background.

The collagen peptide of Nai deep-sea cod has a strong background support-——Yan-YancyBeauty. It is the first originator enterprise to operate WeChat business in the form of brand, the first enterprise directly directed by the president, and the first WeChat business enterprise to spend a lot of money to hold a luxurious dinner for agents. The company's main product, China, achieved a success of 654.38+0 billion in the case of zero advertising. The raw materials of the company's products are provided by international manufacturers BASF in Germany, Chihuaton in Switzerland and Lubrizol in the United States. More than 4 million pop stars and internet celebrities are using Mascalva care products. Its good muscle series shower gel sells a bottle every 10 second, creating a sales myth of shower gel.

In addition, the high unit price of high-end products is the basis for us to increase the unit price of customers.

3. How does the protein peptide of Jingnai deep-sea cod achieve the first customer price?

1, the high unit price of our customers lies in not selling single products directly. Under the positioning of high-end products, only when it is really helpful to the human body will customers be recommended to buy six boxes of Jingnai collagen and subscribe to the sales package 1608 yuan for half a year. This semi-annual subscription sales package not only provides many discounts on the basis of single products, but also allows customers to play the role of the products themselves and be better absorbed by the human body.

After the customer bought Jingnai, through publicity, the customer completely accepted the setting that "it is more effective to buy six boxes of Jingnai collagen". In the subsequent repurchase, the customer came up with the idea of ordering six boxes of Jingnai, which enabled the order of six boxes of semi-annual subscription package to be realized. In this way, the unit price of customers can be stabilized.

2, we seize the pain points of the guests to sell. With the development of the times, consumers' eyes are getting higher and higher. Consumers are no longer obsessed with the price of products as before, but the requirements for product quality have risen to a higher level. In other words, customers are generally not very sensitive to price. As long as they know that the quality of Jingnai collagen is hard enough and good enough, they will continue to take collagen of 3,000 yuan, 6,000 yuan or even more than 10000 yuan.

3. The high unit price of our customers is also a key factor, that is, the pricing of the products themselves cannot be low. On the basis of high quality and high cost, it is necessary to ensure the interests of agents, so the pricing of products can not be low, so as to ensure that the level of interests of agents will gradually rise.

4. In order to let customers have a deeper understanding of self-protection, to further stabilize the unit price of customers and to protect the interests of agents. We will regularly hold the activities of "buying half-year subscription sales packages and giving limited gifts", so as to make customers interested and excited through such promotional activities.