What is the business model of o2o?

Online and offline/online to offline, the core of realizing O2O marketing model is online payment.

O2O is the abbreviation of Online To Offline.

It refers to combining offline business opportunities with the Internet and making the Internet a platform for offline transactions. This concept originated in America. The concept of O2O is very broad, which can involve both online and offline, and can be collectively referred to as O2O.

Extended data:

O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system.

O2O pushes the news of offline stores to Internet users through discounts, information provision, service reservation, etc., thus transforming it into its own offline customers, especially suitable for goods and services that must be consumed in stores such as catering, fitness, watching movies and performances, beauty salons, photography, etc.

On June 8, 20 13, Suning had the same price online and offline, which opened the curtain for online and offline.

References:

Baidu encyclopedia -O2O