History of Bosideng

In 1975, in Changshu, Jiangsu Province, quietly born a sewing group with only 8 sewing machines in Shanjing village, Bosideng

After 30 years of development, this workshop on the water has become a large-scale branded clothing group company composed of Shanghai Bosideng International Clothing Ltd. as the holding company in the territory, with the jurisdiction of 4 brand management companies, a design company, 2 import and export business companies, an advertising company, as well as more than 70 regional sales companies. The Bosideng Group is one of the leading branded apparel companies in China.　Bosideng Group is the leading branded down apparel company in China, with a market share far ahead of its closest competitors. Bosideng is principally engaged in the development and management of its own portfolio of down apparel brands, including product research, design, development, raw material sourcing, outsourced production and marketing and sales.　The core brands are "Bosideng", "Xuezhongfei" and "Kangbo", while the other brands are "Bingjie", other brands are "Bingjie", "Shuangyu" and "Shangyu". Among them: "Bosideng", "snow in the fly" were awarded China's "well-known trademark" title, "Bosideng", "BOSIDEN", "Xuezhongfei" and "Kangbo" are all honored as China's "Famous Brand Products".　Bosideng brand was selected as one of China's top ten brands of the year in the global market in 2006 by the World Union of Productivity Science, China Productivity Society and the World Productivity Congress, and in 2007 Bosideng was honored as one of China's top 25 brands by the Brand Alliance, and was the only clothing brand in various industries to receive this award for two consecutive years. Besides "Bosideng", other brands have become very successful. According to the statistics of China Industry Enterprise Information Release Center, in terms of sales volume in 2006, "Xuezhongfei" and "Kangbo" ranked the second and seventh among the brands of down apparel in China respectively.　Currently, the Group is focusing on the China market, hoping to capitalize on its strong market leadership and effectively manage each link in the supply chain to maximize its effectiveness, so that the Group can quickly launch products that better meet consumer needs in response to changing market demands and ensure timely delivery of products to customers through its extensive retail distribution network.　The Group's down apparel products mainly include down jackets, down undershirts and down pants. Bosideng has an extensive retail network throughout China. As of March 31, 2007, the Group's 74 regional sales companies were located in 67 cities in China, and the Group's down apparel products were available in approximately 6,844 retail outlets nationwide.　Building on three decades of outstanding performance, the Group will further capitalize on her brand segmentation, brand loyalty and reputation, strengthen the Group's retail distribution network, enhance the Group's product research, design and development capabilities as well as supply chain management capabilities and explore opportunities in overseas markets such as Russia, Canada and the United States of America and divide the Group's business into multiple product lines. In the near future, the Group believes that the company will become a multinational company with global market radiation, and the Group will leave a more brilliant chapter in its history in the heavy responsibility of creating a world famous brand.