What is the development trend of new media?

First, media fragmentation. The media division will continue to intensify. The decline of mass brand influence and the reduction of mass media contact are two major characteristics of mass market fragmentation. The advantages of traditional media are challenged in fragmentation, and new media such as the Internet will usher in development opportunities in the context of increasing fragmentation. The only way out for new media is to take the route of "professionalism, innovation and characteristics".

Second, the speed of media convergence has been strengthened. Traditional media and Internet will accelerate the integration, make full use of the advantages of traditional media, and achieve a win-win effect. With the opening of online newspapers, newspapers, magazines and websites will cooperate to develop new media mobile platforms, and radio and television networking will further develop.

Third, Internet media has become a trend. Social media such as Weibo will bring development opportunities and create more opportunities for marketing. With the development of Internet, everyone is a new media and an announcer. Therefore, the Internet is an indispensable part of life and has become a trend.