We appreciate the copy to analyze from which several places?

To write a good copy, we need to know a good copy to appreciate from that several aspects of the beginning, first we have to analyze the copy how to write?

One, what is copywriting in the end

Many of us often say "write copy", then, whether to understand what copywriting is? In the traditional definition, copywriter mainly refers to: official documents, letters, files, or drafting documents, in charge of some of the files; and through the modern society after the extension of the copywriter will have a more commercial interpretation, specifically: to achieve the sales force of the text and graphics. It consists of a headline, subheading, body of the advertisement, advertising slogan, photo/picture, picture caption and other elements. Copywriting can be either very simple (just a sentence or a picture) or very complex. But no matter how the content and form of the copywriting changes, it always has to serve the product, which is the starting point and landing point of our copywriting.

Second, copywriter to start the self-improvement and cultivation of copywriting is not a one-step thing, the inspiration will not say that there is, the so-called creativity, may come from your personal experience, work summary, a book, a movie, an advertisement ...... In other words, you want to go on the road of copywriting more smoothly! In other words, if you want to go more smoothly on the road of copywriting, you need to accumulate, keep learning and improve your knowledge and ability.

The content and structure of copywriting

One: content

An article is good or bad, depending on the content. The author is through the content to narrate their own views, thoughts, feelings, stories, the scene depicted, the mood to be expressed, all in the article content!

Two: Structure

If the article is like a building, its structure determines the size and content of the building.

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