How to implement marketing strategy

The first is to analyze the political, economic and cultural environment in which the enterprise is located, which is particularly important when the enterprise is preparing to enter the international market. For example, if the tobacco industry wants to export cigarettes to overseas markets, it must first understand the national policies on tobacco products, such as tariff level, quota quantity, national consumption level and habits, special regulations on tobacco products, main competitors, etc. Only by deeply understanding the environment in which the enterprise is located can the enterprise make the correct strategic choice. For example, China smokers' main smoking habit is flue-cured tobacco, and they can't accept mixed cigarettes immediately, so when exporting cigarettes to China, foreign tobacco will definitely adjust the formula to suit the tastes of most China people.

2. Assess the opportunities and obstacles of the enterprise.

Enterprises must find marketing opportunities in a specific market to guide the formulation of marketing strategy. In the process of marketing strategy formulation, evaluating the opportunities and obstacles of enterprises will involve the analysis of enterprises, including the economic situation of enterprises, the situation of consumers and other external environmental factors. First of all, we should check the advantages and disadvantages of the enterprise according to its marketing ability, and at the same time, we should evaluate its past operating performance and marketing advantages and disadvantages. Secondly, we should study the cost of sales and management. Finally, forecast the sales volume of the enterprise. Through analysis, enterprises will find the desired competitive advantages, innovative technologies, opportunities to gain new markets and possible obstacles.

Step 3 target the target market

The so-called target market refers to the sub-market that the enterprise intends to enter and serve after market segmentation. By dividing the whole market into several sub-markets and distinguishing the demand differences of each sub-market, enterprises choose one or several sub-markets as the target market, develop marketable products and develop corresponding marketing combinations to meet the needs of the target market.