The difference between entry strategy and growth strategy of clothing enterprises

The difference between entry strategy and growth strategy of clothing enterprises;

Entry strategy refers to enterprises entering new fields. When an enterprise enters a new field, it usually enters tentatively and invests appropriate resources in exploratory work. When it is familiar with the future regional environment and confirms that the region has great prospects, it will increase investment.

Growth strategy refers to the strategy that can enable enterprises to develop to a higher level from the existing strategic level. It takes development as the core orientation, guides enterprises to continuously develop new products, explore new markets, adopt new management and production methods, expand the scale of production and marketing of enterprises, and enhance their competitive strength. In practice, growth strategies can be divided into intensive growth strategies, integration strategies, diversification strategies and other types.