How do you do pre-sales during a yoga studio renovation? Is it risky to use the gym model?

Yoga studios do pre-sale with the model of the gym, the risk is minimal.

Yoga industry, where the pre-sale done successfully, using the traditional pre-sale of the gym. Yoga is relatively more expensive than a gym, and it is more difficult to collect full payment on the spot. So most of the yoga studios choose to collect a small deposit from customers first, and then collect the full amount of the pre-sale method to reduce the difficulty of sales. That is, 100 against 1000, 200 against 2000 and other sets. According to the final conversion rate of 50% to work backwards, if you want to do 100 members, you have to collect at least 200 deposits. Of course, the basic 70% conversion rate is qualified.

Pre-sale period, in addition to the large class annual card (or two-year card, three-year card), other card types should be disregarded. Let's say a secondary card, stored value card, quarterly card or private lesson card. And even after the official opening, those cards should be "hidden".