Uniqlo's market value first exceeded ZARA, what are the advantages of Uniqlo's clothes?

There are the following advantages: 1, strong comfort, Uniqlo natural class fabrics accounted for the proportion of the brand in the same price range is relatively high; 2, style versatility, Uniqlo is taking a completely different path, for the basic strategy of the product is very rough: simple style, cheap price.

Uniqlo development history

March 1949, private companies selling men's clothing? Ogori Shoji? was founded in Ube City, Yamaguchi Prefecture

In May 1963, Yanai et al. (the father of current President Masayoshi Yanai) founded ? Ogori Shoji Co.

In June 1984, the UNICLO No.1 Store opened in Hiroshima City, Hiroshima Prefecture, in the direction of casual apparel retailing

September 1984, Masayoshi Yanai assumed the presidency of the company

September 1991, the company's name was changed from Kogori Corporation to Kogori Shoji Co. Ogori Shoji Co. was changed to Fast Retailing Co.

April 1994, the number of directly-managed stores exceeded 100

July 1994, the company's shares were listed on the Hiroshima Stock Exchange

February 1996, Shandong Hongli Cotton Knitwear Co. Established an office in Tokyo to strengthen product planning efforts

April 1997, listed on the Second Section of the Tokyo Stock Exchange

November 1997, the number of directly-managed stores exceeded 300

November 1998, the first center-city-type store in the Tokyo metropolitan area, the Harajuku Store, was opened

February 1999, Tokyo Stock Exchange First name designation;

April 1999, Shanghai office was established to strengthen care management

September 1999, catalog order sales began

September 1999, Guangzhou office was established to strengthen production management

April 2000, the number of directly-managed stores exceeded 400

2000 In June 2000, Fast Retailing (U.K.) LTD was established in London

October 2000, the company began direct sales on the Internet

December 2000, the company entered into a business cooperation agreement with the East Japan Railway Company and the East Japan Kiosk Company

April 2001, the company entered into an open cooperation agreement with the JOC (Japan Olympic Committee). April 2001, the number of directly-managed stores exceeded 500

August 2001, the company began to provide services for the production of uniforms and team jerseys

August 2001, the Chinese subsidiary Fast RETAILING (Jiangsu) Apparel CO. September, the first overseas store opened in the United Kingdom (***4 stores)