What does game buying mean?

Game buying refers to promoting games by buying traffic. At present, it mainly refers to the means of mobile advertising.

The buying frenzy of a game actually means that the advertising of this game is relatively strong recently. At present, in the era when traffic is king in the game industry, companies attach great importance to traffic.

Because the game buying game is essentially to accurately buy users in the form of advertisements. Therefore, accurate users become the final evaluation index, which has a professional name effect advertisement in the Internet advertising industry.

Purchase mode:

In the past, the traditional operation mode of game publishers was to put product information into hard-core channels, application stores and so on. Earn operating income by relying on the traffic dividend brought by the increase in the scale of smart terminals in the mobile Internet era.

However, since 20 15, due to the gradual slowdown in the growth rate of mobile game hardware equipment and the grading system adopted by the channel for game products, the channel has the absolute right to speak in acquiring users, which makes it difficult for game manufacturers to acquire users from traditional channels.

Therefore, some products that are not recommended by the channel can only increase the exposure in the user group through purchase, and then earn income. At this point, game makers have entered the buying era.