What are the business models for Internet products?

There are generally seven such business models:

1. Advertising

The most common way to monetize Internet products. Taking advantage of the high volume of Internet browsing, ads are everywhere.

2. Real-time search

Real-time search still belongs to the category of referrals in the monetization of general Internet products. Especially in vertical products, the user's search will be directed to certain realization of the paid business, the effect will be very obvious. However, and Baidu's bidding ranking is significantly different is that Internet products must be directly responsible for the results of the search, that is, there must be a set of ranking rules. Otherwise, just like viral marketing, rapid growth will inevitably usher in a crisis of confidence.

The second model of profitability from upstream is commission.

3. Online to offline commissions

Online users complete the group purchase and payment through the website, and enjoy the service offline, the website receives commissions; or review sites, after issuing membership cards, users with cards to enjoy the benefits of consumption in the store, and receives commissions. The same reason there are coupons, VeloCity card and so on. And then Toutiao network, directly acting as a travel agency agent role, rather than the general sense of the community exchange-based, business model hidden behind the Internet company.

4. On-line to on-line commissions

Such as Douban, users can click on the right side of the link after seeing a book, or add them to the purchase list, to the online bookstore to buy, Douban receive commissions.

The third model is to charge enterprise-level businesses, such as enterprise microblogging, but it is still essentially in the realm of advertising.

The main way to monetize from downstream users is mainly from value-added services.

5. Value-added services such as virtual currency or virtual goods

This kind of monetization can be considered Tencent's contribution to the Internet as a whole, and in this way Tencent has built a huge financial system of its own. But general products want to do so, at least a few conditions. First, a large enough number of users, only relying on a large enough number of users, the system can be stabilized to establish. Second, there is a long-lasting value, and can be traded items. The properties of virtual world goods must be largely consistent with the real world, otherwise it is difficult to have the attraction of buying. Third, the evolving and perfect financial system. After users have a large amount of virtual currency and virtual goods, they have to produce a reasonable amount of new goods. Because it is completely costless for the operator to produce such items, the value of users who have already purchased them needs to be taken into account. ?

6. Marketing services such as data and information

This type of business model mainly faces downstream merchant users. Without affecting the privacy of users, the product itself has a huge database and user information, to provide data and information to downstream merchants or third parties, so that they can start marketing.

7. Open API

By opening up their APIs, they allow third parties to provide apps on their own platforms, and use this to collect commissions or shares. This approach is similar to Apple's App Store, but the difference is that 30% of the profit from the App Store goes to Apple, whereas most of the apps on open platforms do not receive commissions, only advertising or content shares.