How can cultural variety be deeply rooted in people's hearts?

Spread the traditional culture of China more widely and deeply. From "mass production" to "quality production", from "seriousness" to "people-friendly".

Just like Hunan Satellite TV's "Sound Around" presents the "sound" elements in the performance in an original mode, forming a cultural appeal with small incision and great influence;

Dragon TV's "We are in Action" went out of the studio and paid attention to public welfare and poverty alleviation, which formed a good social response. "Crosstalk with Newcomers" is being broadcasted, spreading traditional folk art culture with young voices, and making traditional culture glow with new vitality in the current inheritance;

Shandong Satellite TV's "Little Celebrity in Chinese Studies 2" reproduces the grand occasion of "flying flowers", and 13-year-old He Liran's "three seconds, one word, five seconds and one poem" once again triggered the upsurge of Chinese studies among young people.

In addition, Zhejiang Satellite TV's "A Classroom" and Jiangsu Satellite TV's "Reading Beauty" and other programs also reflect the new practice of cultural communication to some extent.

Compared with the maturity of TV cultural festivals, online cultural programs developed late, but developed rapidly. Facing the communication platform where young people gather, the Internet expression of cultural festivals presents more possibilities for exploration.

"Fantastic Night of Natural History" arrived at the "scene" to explore the history of cultural relics in real scenes and interpret more tasteful cultures and traditions from a contemporary perspective;

Arabian Nights focuses on classic reading, reading, reading people and reading the world.

"Our Companion" innovates the way of cultural communication in the form of a documentary reality show, which is close to the values of young people and also shows a certain international vision.

Cultural programs generally inherited last year's lively scenes and achieved multi-dimensional influence enhancement. However, even if there are a considerable number of masterpieces, there are still many "old" problems that have not been properly solved, and these problems are more prominent in the busy development.

Looking at the cultural program market in the past two years, some concentrated situations are worthy of vigilance. On the one hand, the subject matter is too single and the content is homogeneous. According to incomplete statistics, more than two-thirds of the cultural programs currently circulating in the market are mainly based on traditional cultural themes.

Among them, history, cultural relics and poetry are the mainstream. Of course, these displayed objects are a highlight of China's profound history and culture, but the over-convergent content expression also leads to the phenomenon of following the trend.