Brief introduction of Maotai Town

Kweichow Moutai is produced in Maotai Town, renhuai city, Guizhou Province, China. One of the three major distilled spirits, which are equally famous with Scotch whisky and French cognac, is the originator of Daqu Maotai-flavor liquor.

According to historical records, in 135 BC, Emperor Wu of the Han Dynasty ordered Tang Meng to go to South Vietnam. After drinking the soy sauce produced in South Vietnam (now Renhuai County where Maotai Town is located), Tang Meng brought the wine back to Chang 'an, which was praised by Emperor Wu of the Han Dynasty, leaving the legend that "Tang Meng drank soy sauce and became a yelang". According to the records of the old Zunyi House in the Qing Dynasty, during the Daoguang period, "Maotai burned no less than 20 houses and paid no less than 20,000 stone for food." 1843, the poet Zheng Zhen in Qing Dynasty praised Maotai as "the country of Guizhou people with wine crown". Before 1949, the output of Moutai declined, and there were only three wineries, namely "Cheng Yi Winery" funded by Hua surname, which was called "Hua Mao"; The Ronghe Wine Room sponsored by Wang Xing is called Elvis Presley. Hengxing Brewery funded by Lai Xing is called "Lai Mao". Hua Mao is the predecessor of Maotai.

Moutai is known as the "national wine". It has the characteristics of clear and transparent color, mellow fragrance, soft entrance, crisp and sweet taste and lasting fragrance. People call the unique fragrance of Moutai "Maoxiang", which is the most perfect example of China's maotai-flavor style.

19 15, Moutai won the gold medal in Panama World Expo and is world-renowned; Once/kloc-won the international gold medal 0/4 times, and won the gold medal in previous national famous wine competitions, which sold well all over the world. Since then, Kweichow Moutai has enjoyed a worldwide reputation. It was rated as a famous wine in the 1st, 2nd, 3rd and 4th national wine tasting in China and won the Golden Shield medal.

In founding ceremony and Zhou Enlai 1949, Moutai was designated as the national banquet wine in founding ceremony, and then it was designated as the national day reception wine every year. In the Geneva peace talks, the establishment of diplomatic relations between China and the United States, the establishment of diplomatic relations between China and Japan and other historic events, Moutai has become a special medium to melt the historical ice. Party and state leaders have given Moutai as a national gift to foreign leaders countless times.

In 2003, the output of Maotai liquor exceeded 1 10,000 tons, realizing the desire of President Mao Zedong and Premier Zhou Enlai to produce 1 10,000 tons per year. Maotai Company has successively developed Maotai in 80 years, 50 years, 30 years, 15 years, and series of Maotai in 53 degrees, 43 degrees, 38 degrees and 33 degrees. , introduced moutai prince wine, Maotai welcome wine and other medium and high-priced Maotai-flavor wines. The latest Shenzhou wine and the famous wine specially made for China army have formed a multi-variety and all-round development pattern.

Moutai liquor culture

Moutai is one of the three famous wines in the world, with a history of more than 800 years. 19 15 won the gold medal and certificate of Panama World Expo. After the founding of the People's Republic of China, Moutai won many awards and sold well all over the world. Known as the world famous wine, "the light of the motherland."

The water used for brewing Maotai liquor is mainly from Chishui River, and the water quality is very good. The wine distilled with this slightly sweet and insoluble impurity is especially sweet. Therefore, poets in the Qing Dynasty once praised Chishui River with the chant of "gathering spiritual springs in one body and gathering clear water in the east".

Maotai Town also has a very special natural environment and climate conditions. It is located in the lowest basin in Guizhou Plateau, only 440 meters above sea level, far away from the plateau airflow, with dense clouds all day long. The high temperature of 35 ~ 39℃ lasts for five months in summer, and most of the year is shrouded in hot and humid rain and fog. This special climate, water quality and soil conditions are very conducive to the fermentation and maturity of wine materials, and also play a decisive role in the generation and refinement of microorganisms and the increase and decrease of aroma components in Moutai. It can be said that if we leave the special climatic conditions here, some aroma components in the wine will not be produced at all, and the taste of the wine will be lacking. This is why for a long time, the manufacturers of Maotai-flavor liquor in the surrounding areas of Maotai Town or in some parts of the country have tried their best to imitate Moutai without success. The traditional production method of Moutai can only be carried out in a small place in Fiona Fang, Maotai Town, in order to create this exquisite and incomparable good wine.

Moutai liquor cellar construction is also quite particular. From the site selection, the direction of the pit area and the space height, to the temperature and humidity control, air permeability, the form and capacity of the wine cylinder and the mud sealing technology of the cylinder mouth, it is very strict. These are the keys to the ripening of finished wine and the improvement of aroma purity. Every day, someone should check the wine cellar, open and close the ventilation holes and control the temperature and humidity. It is said that even those who guard the wine cellar must dress neatly and have good conduct, and are not allowed to swear and make noise in the wine cellar, otherwise it will affect the quality of the wine. Of course, people's general clothes, words and deeds are not necessarily related to the quality of wine, which only reflects people's respect and admiration for Moutai and their good wishes to encourage people to be kind and brew good wine.

The high quality of Moutai has remained unchanged for many years. The national evaluation reception summarized the style of Kweichow Moutai as "outstanding sauce flavor, elegant and delicate, full-bodied and long aftertaste". Its aroma components reach more than 1 10, and the empty cup will last for a long time after drinking. Some people praised it for its charm of "three families next door are drunk and open a bottle ten miles after the rain". Maotai liquor is fragrant but not bright. It never adds any spices in the brewing process, and all aroma components are naturally formed in the process of repeated fermentation. Its alcohol content has been stable at 52 ~ 54, which is the lowest among the famous white spirits in China for a long time. Never add a drop of water when blending, but use wine to blend wine. Therefore, the alcohol content is low but not weak, pure and light yellow, crystal clear, soft and mellow, not stinging the throat and not starting. After drinking, it is refreshing and refreshing, and has the effects of relaxing muscles and tendons, promoting blood circulation, protecting health and prolonging life. Premier Zhou Enlai commented that Maotai liquor "tastes better than vodka and has the characteristics of no sore throat, no headache, no fatigue and stable spirit". "He also said that at the Geneva Conference from 65438 to 0954, there were" two sets "that helped him succeed: one was Maotai and the other was the movie Butterfly Lovers, which was shown there at that time. During the meeting, Premier Zhou used this wine and film to entertain foreign heads of state and delegations attending the meeting. Former US President Nixon once praised "Moutai can cure all diseases". Former Japanese Prime Minister tanaka kakuei praised Moutai as a "fine wine". The masses, compatriots in Hong Kong, Macao and overseas Chinese regard Moutai as a good gift for relatives and friends, and regard it as "national wine", "diplomatic wine" and gift wine.

The brewing technology of Moutai is called "a must for all time". Maotai liquor has a set of production processes different from other liquors, and the production cycle is 7 months. Distilled wine is stored in the warehouse for more than 4 years, and then mixed with aged wine stored for 20 years, 10 years, 8 years, 5 years, 30 years and 40 years. Finally, it is inspected and tasted, and then bottled for sale.

At first, the bottles used to hold Moutai were made of local jars. From the Xianfeng period of the Qing Dynasty, it was changed into a ceramic jar with a small bottom, a small mouth and a big belly. According to the present situation, there are models with 0.5 kg, 1 kg, 1.5 kg. Later, it was once changed into a slightly flat rectangular wine bottle. After 19 15, it was changed into a cylindrical yellow ceramic glaze bottle with a small body and a long mouth. After the founding of the people's Republic of China, it was changed to white ceramic bottles and milky white glass bottles that people now see, which are antique and simple and generous.

The trademark of Moutai was originally printed in woodcut, but the word "Kweichow Moutai" was written in a petal-shaped pattern in regular script. Later it was changed to continuous history paper lead printing. Trademark naming: Cheng Yi pub is "Shuangde brand", Ronghe pub is "Maisui brand" and Hengshi pub is "Shan Ying brand". 1952 was changed to "workers and peasants". 1954 is divided into two trademarks: the domestic brand is "Golden Wheel Brand" (also known as "Gongnong Brand") and the export brand is "Feixian Brand". During the Cultural Revolution, it was once changed to "Sunflower Card", and then it was restored to "Golden Wheel Card" and "Feixian Card", which have been in use ever since.

Maotai liquor won five national famous wine gold medals in succession, and achieved five consecutive domestic gold medals and four consecutive international gold medals (including Asia Star Packaging Award and the third world advertising first prize). The output has increased year by year and sold to more than 50 countries and regions.

Maotai honor

State-level enterprise

Chinese well-known trademark

Moutai won the national quality gold medal a few years ago.

1999 passed the "green food" certification.

200 1 passed the "organic food" certification.

200 1 passed the certification of "products protected by origin".

200 1 passed the ISO9002 quality management system certification.

200 1 has passed the certification of ISO 1400 1 environmental management system.

International awards:

19 15 Panama International Fair Gold Award

1985 golden laurel leaf award of international food tourism Committee in Paris, France

1986 gold medal of the 12th international food fair in Paris, France.

1986 Asian star packaging award in the 13th Asian packaging appraisal conference.

1987 first prize of export advertising in the third advertising conference

1989 gold medal of the first Beijing international Expo

199 1 Gold Award of the Second Beijing International Expo

1992 92 Japan International Food Expo Gold Award

1992 Gold Award of American International Famous Wine Expo

1992 the highest gold medal of hong kong international food Expo

1993 Moutai wines of 53 degrees, 43 degrees and 38 degrees were awarded special honors at the Bordeaux International Wine Exhibition in France.

1994 Moutai won the prize at the international wine tasting to commemorate the 80th anniversary of Panama World Expo.

1994 won the first place in the discipline special gold medal.

Domestic awards:

1953 National Famous Wine Gold Award

1963 National Famous Wine Gold Award

1979 National Famous Liquor Gold Award

1984 National Famous Wine Gold Award

1987 national packaging and decoration appraisal gold medal

1989 National Famous Wine Gold Award

1989 gold medal of the first food Expo in China

1990 38-degree Moutai won the gold medal of the Ministry of Light Industry.

1992 National Consumer Trustworthy Product Quality Award

1992 Special Award of China Baijue Expo

1993 China Huangguoshu Landscape Tour and China International Wine Festival won the special prize.

In the national liquor market, it was rated as the best tasting wine and the most famous wine.

1994 golden horse award, the highest award of national enterprises.

1996 National Excellent Enterprises in QC Activities

Green maotai

Maotai liquor is one of the few products that have passed the green food certification in China liquor industry. It has a unique green brewing environment and a unique green traditional brewing technology. On this basis, we not only put forward higher requirements for its internal quality, but also put forward higher requirements for external packaging quality. We must start with raw materials, ensure that every link is pollution-free, pollution-free and non-toxic, and keep up with international environmental protection food standards persistently and strictly. Today, Maotai Group has passed the organic food certification and ISO 1400 1 environmental management system certification, which makes

Maotai liquor and its series products are more in line with consumers' consumption trends and requirements of "green, environmental protection, health and nature".

Humanistic maotai

Maotai has a brewing history of more than 2,000 years, which was recorded in Sima Qian's Historical Records in the Ming and Qing Dynasties. As an important maritime terminal, it also presents the grand occasion of "Qin merchants gather in Maotai and Shu salt goes to Guizhou". 19 15, Moutai won the gold medal in Panama World Expo in one fell swoop, leaving the legend of "smashing the bottle angrily and shaking the national prestige" and becoming one of the world famous wine industries; Since the founding of New China, it has played a special role in China's political and diplomatic life, and is well-deserved as the "national wine". It can be said that every small "profile" has a touching historical story, with profound cultural heritage, cultural accumulation and humanistic value. On the occasion of the 50th anniversary of the founding of People's Republic of China (PRC), Moutai was permanently collected by the Chinese History Museum because of its rich historical and cultural connotations. Become an outstanding representative of "cultural wine" in China.

Technology maotai

Moutai is a traditional product, but Maotai Group has always attached importance to scientific and technological progress. It has established a national-level liquor research institute and technical center for decades, and has a first-class research team in China liquor industry (including several members of national and provincial liquor evaluation and supervision committees). In the future, the technological content of Moutai should be further increased, and the technology and artistry of blending should be more perfectly combined. Whether it is the product itself, packaging materials, anti-counterfeiting, etc. Widely using new materials, new equipment and new technology, making products a window and high-tech crystallization at home and abroad, and realizing the perfect unity of art and technology.

Note: I got the news from Maotai Liquor Company.

A few years ago, the country set a goal and decided to regard Maotai as a real national wine. At present, the output of Maotai is getting less and less. Basically, there are only a few hundred bottles of Maotai actually circulating in the market, except for the direct supply to the National Government to receive foreign guests.

As for "fake Maotai", although most of them come from Maotai Town, they are not brewed by pure and authentic methods, and the time and temperature configuration are biased. And there is no quality guarantee. I wonder if there are any other substances added. So please pay attention to the authenticity and don't buy it casually.

The secret that Moutai can't be cloned.

Maotai liquor is the originator of China Maotai-flavor Daqu liquor, which is deeply loved by the world. Known as national wine, gift wine and diplomatic wine. It has the characteristics of outstanding sauce flavor, elegant and delicate, mellow and rich, long aftertaste and lasting fragrance in empty cups. Its excellent quality and unique style are unmatched by other liquors.

The first secret: unique geographical environment

Maotai liquor is named after it is produced in Maotai Town on the Chishui River in northern Guizhou. Because Maotai Town is located in the river valley, the wind speed is low, which is very conducive to the habitat and reproduction of microorganisms brewing Moutai. In the sixties and seventies of last century, experts from all over the country used the technology and raw materials of Moutai, pit mud, and even workers and technicians produced in different places, and the products produced could not achieve the same effect. It also fully proves that Moutai is closely related to the place of origin, and Moutai cannot be cloned. Therefore, Moutai became the first product in China to be included in geographical protection of origin in 200 1 year.

The second secret: the unique red tassel sorghum

The sorghum used in the production of Moutai is waxy sorghum, commonly known locally as red tassel sorghum. Different from the sorghum in Northeast China, this kind of sorghum has solid, full and uniform grains, small skin thickness, amylopectin content of more than 88%, and glassy cross section, which is very beneficial to the repeated baking of Maotai liquor, so that the nutritional consumption of Maotai liquor in each round has a reasonable range. Sorghum used for Moutai has a thick skin and is rich in 2%-2.5% tannin. Precursors such as catechuic acid, vanillin and ferulic acid are formed in the fermentation process, and finally the unique aromatic compounds and polyphenols of Moutai are formed. The formation of these organic compounds is closely related to the sorghum and local microbial flora of Moutai, and it is also an important factor for the elegant, delicate, mellow and long aftertaste of Moutai. It is particularly worth mentioning that Moutai is rich in certain polyphenols, which will not harm the liver if drunk in moderation, and can also treat diseases such as diabetes and colds.

The third secret: the complicated brewing process

If Moutai has a unique region and special raw materials, it is natural, then the unique brewing process of Moutai is the ingenuity of craftsmen. The characteristics of Maotai craft can be summarized as three highs and three lengths.

The "three highs" in the production of Moutai refer to high-temperature koji-making, high-temperature stacking fermentation and high-temperature distillation. The temperature of Moutai Daqu during fermentation is as high as 63℃, which is higher than any other famous liquor 10- 15℃. In the whole fermentation process of Daqu, the species of environmental microorganisms can be optimized, and finally a microbial system with high temperature resistance and aroma production can be formed. In the process of Daqu production, the advantages and disadvantages should be achieved first. High-temperature stacking fermentation is the most classic and original work of open fermentation in China liquor production, which is also not available in other famous liquor processes. High-temperature distilled liquor: the distillation process itself is a solid-liquid separation technology, but the distillation in the production process of Moutai is completely different from other liquors.

The "three long" in Maotai liquor technology mainly refers to the long production cycle of Maotai base liquor; Daqu has a long storage time; Maotai base liquor has a long history. The production cycle of Maotai-flavor liquor is as long as one year, and it needs two feeds, nine distillations, eight fermentations, and seven distillations, which last for one year. Other famous wines only take a few months or ten days. Moutai Daqu can be stored for up to 6 months before it can be used in koji-making production, which is 3-4 months longer than other liquors, and plays an important role in improving the quality of Moutai base liquor. The amount of Daqu is 4-5 times that of other liquors. Generally, Moutai should be blended for more than three years. Through storage, liquor can be more mellow and delicious, rich in high-boiling substances, and can better reflect the value of Moutai, which is a feature that other fragrant liquors do not have.

The seasonal production of Maotai liquor technology means that the production technology of Maotai liquor has strong seasonality. The production of Maotai liquor is required to be carried out in accordance with the Double Ninth Festival of the ninth lunar month, which is completely different from the characteristics that other liquors can be produced at any time. The feeding of Chongyang in September is based on the harvest season of sorghum; Second, it should conform to the local climate characteristics of Maotai; Thirdly, avoiding the production season with high nutrition and high temperature, it is convenient to manually control the fermentation process, cultivate favorable microbial systems and selectively use natural microorganisms; Fourthly, the Double Ninth Festival in September is the festival for the elderly in China, which symbolizes eternity and embodies the traditional culture of the Chinese nation.