How can startups create their own communities?

Why are we called the "One Smile Community"?

"Yixiao" is the partner of Yunsong and the founder of Yixiao community, which was named after him when it was established, and in the early stage, we established the "Yixiao" as a small IP by continuously producing high-quality original content. At the beginning, we produced quality original content and established the small IP "Yixiao". I think it's a good idea for us to have a good time, but I think we're going to have a good time," he said.

At that time, Yunsong was just a bitter content editor, through dozens of content editing, typesetting, but also a small gain.

Later found that a person's influence is not enough, so Yunsong just come out, intends to also set themselves up into a small IP, and then through the influence of the two of us, want to do community than that, we do community is a little bit easier.

? How did we die the first time?

This has to start from January 15, when Yun Song has not yet joined in, a smile was originally a traditional business transition over, it is said that he closed a few months, four doors do not come out, headlong into the sea of the Internet, put himself into the whole to zero, from 0 to learn the Internet. From his mouth to hear the most so-called Internet thinking is actually women's thinking, traditional thinking is male thinking.

Traditional thinking:

I am very handsome, very rich, very powerful, quickly with me about it, the results of a meeting, see the light death.

Internet thinking:

First dress yourself up, go outside and wave around, will attract a group of men to follow.

Yi Xiaoxiao first built a group, is in a 500 people inside the group, threw a screenshot composed of a number of marketing-related PPT, to attract the group of marketing interested in adding him as a friend, and then receive the information packet, after receiving, Yi Xiaoxiao sent a group QR code in the circle of friends, the name of the group Yi Xiaoxiao sharing group, and then just received the information of the partners gathered together, and together! Learning, it seems to have gathered about 100 friends, and then the next week, began to constantly share dry goods, answers. Almost a month later, a smile in this sharing group threw out an idea, want to establish industry sub-groups, recruiting group leaders to play together, Yunsong is also at this time to step forward, join the recruitment, become the group leader.

This is the prototype of the community of a smile, and a smile offline exchanges, after exploring a few times, there is a roughly basic framework for the marketing group as the main line, fission out of the city substations, and then set up a lecturer group to do sharing, provide content output to raise groups, a few months time, the development of more than 20 cities out of the station, nearly 10,000 people of the organization, and then because it is all part-time work in the lecturers, the lecturers group Can not continue to input content, the city sub-group owners can not effectively stabilize the maintenance, of course, the main reason is that a smile and Yunsong are also part-time in doing, did not find the direction of profitability, and the continuous output of content, the step is too big, pull to the egg.

The second time we put an end to the above experience, that is, in April of this year, we now set up a smile technology limited company, and began to specialize in doing community, die community this piece.

And began to set up accurate paid community, with quality content to convert fans, and then paid to enter the membership group, and in the group to provide content and value output, although there are people every day to add the group, but the amount of mention is not large, can not achieve rapid replication of the model, and because of the cumbersome process of paying for the screening conditions are too harsh, too high a threshold for entering the group.

To summarize, the unpaid services provided too much, resulting in their own inability to make a profit, the other side also feel that the unpaid sharing, there should not be much value, so there is no specific to go to the ground to practice, so there is no follow-up connection and service. In the final analysis, the death of sentiment.

That is, we are doing the fission community, in fact, I am still quite optimistic, anyway, the big thing is to push to start over.

We have to work really hard to look effortless to you guys. Like Luo fat like the death of their own, Yunsong know that they are not smart, learning things is also very slow, then I will spend more time to learn, you learn when I also learn, when you rest, I also seize the time to learn, will eventually catch up with you one day, maybe I will be late, but I will never be absent.