Mid-Autumn Festival Creative Activity Planning Program

3, according to the needs of tourists, the production of economic and so on, warm and so on, luxury and so on the reunion banquet standards, and provide menus, menus listed in the name of the dish must have "reunion" symbol, specific implementation by the hotel. My company unified publicity, specific booking by the travel agency to contact the hotel, booked until the end.

Note: Other hotels can introduce special features and meet the meaning of the Mid-Autumn Festival menu to attract tourists.

1, the launch of the "quality service month" activities to provide free packaging services, moon cakes (hampers) free delivery service, moon cakes (hampers) telephone ordering service, gift basket delivery service, on behalf of the moon cakes (hampers) mailing service, etc., through the enhancement of the quality control and service to gain an advantage in the competition.

Promotional merchandise requirements

1, mooncake requirements:

1) mooncake varieties should focus on the local public favorite brands, there are different flavors, new varieties of branded mooncakes developed by the business, the price point of high school and low three grades to meet the consumption needs of different classes of customers;

2) mooncake suppliers are required to send promotional lady, and to provide mooncake tasting

The mooncake supplier was asked to send promotional ladies and provide mooncake tasting activities.

3) Before August 25th, the mooncake hampers will be completed.

2, hamper requirements:

1) This promotion is based on the sale of self-selected hampers, stores set up their own name and item combinations of bundled hampers packages, and focus on display.

2)Designated hampers launched high-grade (more than 1,000 yuan), mid-range (300-800 yuan), low-grade (80-198 yuan). Purchasing Department designated the number of gift baskets about 8 kinds.

3) Empty gift baskets recommended price of 10 yuan, the procurement department to prepare three types of packaging empty gift baskets.

4) Optional gift basket merchandise value of more than 200 yuan can be free 10 yuan gift basket.

3, alcohol and tobacco requirements:

1) the main promotion of alcohol and tobacco, the Ministry of Purchasing shall require the supplier to provide empty boxes (one per store).

2) The main promotion of gifts must be displayed prominently, can also be displayed in the "moon cakes, hampers" in a street.

3)Tobacco and alcohol promotional items: Great Wall Red, Remy Martin, Hongtashan, 555, China, Yuxi, Furong Wang, Good Day and other branded goods.

4, punch, health care products, tea

1) punch, health care products, tea is also a good gift, but also to have more special support and a large number of displays. The number of varieties is not less than 20, the newsletter to do two pages.

2) Suggested promotional items: Wanji, Comfort, Joy and other branded items.

5. Candy, cookies, water and milk.

1) Sweets, cookies, water and milk in the mid-autumn period sales will also have a large demand. It is also necessary to select 20 items in such goods to do promotions.

2) Candy, cookies promotional items can be selected Gatton candy, Hsu Fu Chi, Jinsha chocolate, Dove chocolate, Yili milk, Mengniu milk and other brands of goods.

2, North and South dry goods, choose more gift packages to promote.

3, food and oil, suggested: gold dragon fish, golden elephant rice, Nankang own brand rice.

First, the background of the event:

1, the origin of the festival: Mid-Autumn Festival is also known as the Moon Festival, Autumn Festival, the Mid-Autumn Festival, August Festival, August will be, chasing the moon festival, playing the moon festival, moon festival, the daughter of the Festival or the reunion festival, is popular among many Chinese nationalities and countries in East Asia in the traditional cultural festivals, the time of the eighth month of the lunar calendar, 15; because it coincides with the time of the lunar calendar, the festival is the first time that we have seen the festival. Fifteen; because it coincides with the half of the three autumns, so the name, but also some places will be the Mid-Autumn Festival in August 16th. Mid-Autumn Festival began in the early years of the Tang Dynasty, flourished in the Song Dynasty, to the Ming and Qing Dynasties, has been on a par with New Year's Day, one of the main festivals in China.

Influenced by the Han culture, the Mid-Autumn Festival is also a traditional festival in some countries in Southeast Asia and Northeast Asia, especially for the Chinese diaspora living there, and the Mid-Autumn Festival is listed as a national legal holiday. The state attaches great importance to the protection of intangible cultural heritage, on May 20, 20xx, the festival was approved by the State Council to be included in the first batch of national intangible cultural heritage list. Mid-Autumn Festival is one of the three major lantern festivals in China, and the festival is celebrated by playing with lanterns. But the Mid-Autumn Festival does not have a large lantern festival like the Lantern Festival, and playing with lanterns is mainly only carried out among families and children.

2, activity review: the last "Tang Rhythm Mid-Autumn Festival" activities of the basic review, pictures and so on.

3, for the crowd: the principle of the pyramid

For the citizens of Shanghai now, understand and have a study of those traditional Chinese customs belongs to a small part of the population, this part of the population of the market is very small proportion of these things for the customs and habits of the people know as well as; followed by the middle of the crowd, which is a larger number of people than the number of scholars, but the number of local citizens compared to the number of obviously less, and the main purpose of this event is the "Tang Dynasty Mid-Autumn Festival", which is the most important part of our activities. This is also the main target group (audience) of our activity; lastly, the general public in China, which is the largest population, has a certain understanding of traditional Chinese festivals, but does not want to be proficient in scholars or researchers in general, and there is a cognitive gap. It is also the . The event is also one of the service objects.

This year's activities

1, watch the moon cake production process, by the well-known brand of moon cake master to the scene to personally make all kinds of fillings of the moon cake, so that all visitors, including Chinese people, have a visual understanding of the production of moon cakes, and each visitor can site to select their favorite flavor of the moon cake to eat while drinking osmanthus wine and enjoying the moon cake. drinking osmanthus wine and enjoying the moon (in clear weather).

PS: If conditions permit, you can join the sponsor's booth selling mooncakes. As a reward for sponsorship.

2, due to the Mid-Autumn Festival when the weather is still relatively hot, so you can give each visitor issued a fan, while talking, while enjoying the moon, while the fan also have a taste.

3, divided into three areas (Jiangnan, Northeast, foreign area) so that visitors understand the different customs of different regions, and by the English lecturer to explain the allusion to each custom, with medium and large-scale pictures, so that the audience can have a more in-depth understanding of the Mid-Autumn Festival and awareness.

4. Instrumental ballads. Suggested pipa, guzheng, erhu, etc., with the atmosphere of the Mid-Autumn Festival complement each other.

5. 100 Kongming lanterns will be placed on the site. As one of the three major Chinese lantern festivals, naturally, the release of Kongming lanterns is indispensable on the night of Mid-Autumn Festival. We will issue 100 lanterns to the first 100 visitors, and under the guidance of the teacher to make, write down the heart of the good wishes into the lamp, when the activity is about to end when released. This activity has come to a successful conclusion!

Third, the activities of the process

1, the pre-publicity: DM leaflets distributed, sent invitations, etc., newspaper reports.

2, site selection and material production and construction.

3, the implementation of the activities.

4, summarize.

Four, sponsorship returns

Exposed way to place the number of places to return.

Large backdrop placed in the main activities of the location of the 1 on-site activities directly exposed.

Easy pull-ups around the event venue 40 on-site activities directly exposed.

Leaflets 2000 sheets distributed before the event so that the public and foreigners will understand and know about the event.

Invitations 200 copies distributed before the event so that the important audience can understand and know about the event.

On-site sales (mooncakes) At the event / so that the audience can buy the sponsor's products directly on-site.

Folding Fans On-site distribution 1000 folding fans on the page.

On-site Pastry Chef Costumes On-site 2 Pastry Chef Costumes.

Mooncake making table 2 tables at the event site.

Kong Ming Lanterns event site distribution 100 Kong Ming Lanterns tissue paper surface directly exposed.

V. Company Profile

1, company profile.

2, the past company has participated in and implementation of a number of activities.

3. Thank you for your cooperation.

Mid-Autumn Festival Creative Activity Planning Program 3

First, the theme of the party: