What are the basic advantages and disadvantages of mass marketing?

First of all, talk about the advantages. The overall marketing model is a traditional marketing model in business now, and its usage rate is also very extensive. Although some usage rates and effects of this marketing model in the market are relatively good, its advantages are that the sales effect is relatively perfect and the people's recognition is relatively high. For some companies with relatively strong economic ability, such sales skills and marketing model can be used to increase their own sales, but there are many shortcomings for this marketing method. The first is that the cost is relatively high. The effect is relatively slow. Any enterprise wants to occupy the market quickly after designing some products, because after all, it is an era of knowledge. Only by occupying the current market quickly can you get the maximum sales of your products and reduce some inventory backlog. The biggest drawback of the second overall sales business model is that the coverage speed is slow, and there is no novel marketing method to cover a wider range.

In fact, this company is exploring a rare sales model to increase sales performance, but sometimes novel sales models and marketing models need market experiments to be used, and sometimes the failure rate is relatively high. Companies must choose the appropriate marketing model according to their products and their current position in the industry. Sometimes the marketing model is very important. In order to make its company develop and survive rapidly in the enterprise, the marketing mode must be varied.