What are the differences between the audience of traditional media and new media in terms of communication mode and influence?

Network media and traditional media have the same function, and they are both tools to spread information, but there are great differences in the sources of information dissemination. The release of traditional media information is written, edited, revised and reviewed by professional journalists. The main body of new media is not limited to professionals, and everyone has the right to speak.

In a sense, new media does not have the right to write news. It just integrates the existing information, reorganizes and rewrites it according to certain news logic and public opinion development trend, and forms another information aggregate. These information collections will have new value and appear in the public's field of vision with a new look to meet their various needs. This is called the information integration function of new media.

The second writing process of new media information will add new ideas, so its function will be different. In other words, the second editing changed the theme of the information. In this society where information is rapidly generated, developed and circulated, the integration of information makes its value appreciate. Publishing information on new media will be double-checked by website editors and moderators, which is called double-checking.

Website editing is mainly to verify the authenticity of information sources and examine whether the information content conforms to social ethics, which is the first level of online media. The second layer is the responsibility of the moderator. They mainly consider what kind of public opinion atmosphere will be formed between the information verified by website editors and the public, and whether this atmosphere is conducive to social development. According to the development of online public opinion, they often comment under this edition and answer questions from netizens. The two complement each other, and * * * together constitute the gatekeeper role of online public opinion, further guiding the development of public opinion.