Traditional Culture Encyclopedia - Traditional customs - How should the furniture industry survive in the economic downturn?

How should the furniture industry survive in the economic downturn?

Furniture industry is a traditional manufacturing enterprise. The traditional marketing model is that manufacturers choose models with high market recognition as their main products, then pay a big price to invite a popular celebrity to advertise, then participate in the three major furniture exhibitions in China to attract investment and develop channel agents, and then let agents pay the franchise fee according to the requirements of manufacturers, uniformly decorate the store, promote sales when they open, and wait for customers to buy products at home, just waiting to make money. However, if the business is bad and they can't sell it, they don't know what to do. They said they were unlucky and the market was depressed. If manufacturers can't recruit agents at the furniture exhibition, it is also said that the market is not good. This is the present situation of China furniture industry.

Actually, now? Pan baked? Economy, income? Pan Kong knocks manganese? Now all the 600 million users of WeChat are? Pan Wei? I thought I was tall, and the furniture factory put 600 million high? What is the order of Pan Ke φ? What is the order of Pan Ke φ? At least it can stand a certain market share. Look at Xiaomi's official WeChat, which has millions of fans. Although not every fan buys Xiaomi's mobile phone, a small number of purchases make Xiaomi make 1 100 million sales on WeChat. This is the power of WeChat, right? Pan Kang Milk Yu Long? The furniture factory is still trying to find ways to develop channels, attract investment, hold meetings every day, and spend a lot of money, but it has no effect. Chengdu Golden Sand Island Information Technology Co., Ltd. has studied WeChat marketing for many years, made many furniture cases and communicated with them. Mr. Wu told me that there are thousands of furniture factories in Chengdu, but they don't pay attention to them. They are still developing offline. Only a few big manufacturers like Quanyou Furniture have transformed on the Internet, and the effect is very good. For example, they instilled the business philosophy that those who strive for the world must first strive for others, seize the king of others, and seize the hegemony of half of them. At present, 600 million users of WeChat are not actively trying to spread their furniture brands on WeChat, and they are becoming more and more passive. Because furniture is a one-time consumption, it will take customers at least a long time to buy new furniture. In this way, these local bosses will begin to understand and slowly start applying for micro-signals. The membership system, powder adding function and payment function are well done, and the operation is started normally. I said yes, you are not doing mobile internet, but doing educational enlightenment work. There is no way. These traditional enterprises are Xiaobai, they don't understand, but they also want to keep up with the Internet. It's just that your education work is very hard. President Wu smiled and said that it was normal. Just like the Long March, the Red Army mobilized the people to join the army in order to live a good life for themselves. The marketing model of furniture factory will change. She also said that they will have several big training courses next month, and all furniture business owners in Chengdu will be invited to participate. I'm welcome to talk at that time. I will say yes, support and contribute. How does the home furnishing industry do WeChat marketing? Look at their WeChat case in the furniture industry. Not bad.