Traditional Culture Encyclopedia - Traditional customs - What are the classic national brands in China?
What are the classic national brands in China?
For example, the Arctic Ocean, Jianlibao, Extraordinary Coke, Zhengguanghe, Asian SARS, Quick Frozen, Wuhan No.2 Factory, Shanhaiguan, Laoshan Coke, Huang Fen Coke, etc ... In those specific times, they were all giants who stood out from the crowd, and they were also flashy for half their lives.
Today, some are still selling like rainbows, some are reborn from nirvana, and some are submerged by the flood of history. ......
In fact, the history of China beverage industry is not long. In just 30 years, we can rise and fall. What enlightenment can we get from the development of these great national beverage brands?
In these bottles, there are not only local drinks, but also local feelings.
They may be forgotten by the times, but they will not leave people's hearts. The long years spent with others are irreplaceable memories for anyone:
Jianlibao was born in 1984, which means "health and vitality". 1984 became an instant hit after the Los Angeles Olympic Games, and it was known as "China Shenshui".
Born in Guangzhou, it is the first beverage added with alkaline electrolyte in China, and it has been designated as the beverage of 20 10 Guangzhou Asian Games. When Jianlibao was mentioned, everyone knew that the sports drink of the national name belonged to him.
However, when the industry environment changes dramatically, the aging management, acquisition failure and other reasons directly lead to the company's weak sales succession. However, it is undeniable that Jianlibao is still working hard and constantly innovating to find the next explosion "Shenshui".
I hope Jianlibao can be reborn as soon as possible and return to the peak!
Huang Fen Coke was absolutely very popular in 1980s, mainly because of its delicious taste. Boys prefer it, mainly because of Jackie Chan's endorsement. He is already very popular in China.
In the eyes of young people at that time, Jackie Chan represented a modern martial arts image of China, and Jackie Chan on the cover was even more heroic. It is said that people who have drunk this drink are now almost in their fourth year.
Frozen, if the Arctic Ocean is Beijing's cola, then the ice peak is Xi 'an's Pepsi.
The ice peak soda in the ancient city of Chang 'an recorded the ancient and modern times of Xi 'an. For Xi people, this is a national brand that has soaked the feelings of several generations of Xi people.
Under the strong attack of world-class beverage brands, Feng Bing stubbornly survived from 65438 to 0953, and the Vietnam War became more and more fierce. It is said that Feng Bing's annual sales in Shaanxi reached 654.38 billion bottles. Today, walking on the street in Xi 'an, ice peaks can be seen everywhere in restaurants. Ice peaks, cold noodles and China steamed buns are affectionately called Sanqin set meal by Shaanxi people.
The breeze follows the waves, and returning is no longer a teenager.
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