Traditional automobile enterprises in the new energy market

With all due respect, some new domestic car-making forces are really starting to have problems! I remember that when the domestic new energy vehicles just started, the new energy vehicle companies that transformed this market segment all threatened to bid for Tesla. This subtle love relationship has promoted the rapid growth of many new enterprises.

But look at these years. Major OEMs are busy competing with televisions, refrigerators and game consoles. For a car, when can the configuration of "moving box" be the core selling point? Some time ago, I watched a lot of new car launches, such as Ideal L8, Weilai ES8, Wenjie M7 and so on. All the cars are beautiful and the interior design is luxurious enough. But when it comes to product selling points, all the announcements are how big the TV screen is, how comfortable the seats are and how fun the game machine is.

For the automobile industry, there should still be a certain entry threshold, otherwise you can use capital and PPT to harvest crazily. Isn't Evergrande the best example? No matter how advanced the car is, it is impossible to replace all the functions of the home forever. Those models advertised as "Mobile Home" are purely gimmicks.

Nowadays, with the proliferation of electronic products, school parents have been calling for the rectification of children away from electronic devices. Is it really good for children to grow up with a big TV and a game machine in the car? To say the least, the car scene of the whole family outing should be talking and laughing all the way. Will the harsh sound of games and movies ruin the family's laughter? Will it affect the quiet travel of accompanying the elderly?

Therefore, the new force of building cars has become an "unaffordable battle", and the future of new energy vehicles depends on traditional manufacturers. Many people's traditional car companies are too old-fashioned, and their sense of smell for the new energy market is too slow, which leads to the development speed being far less than that of the new car-making forces. Actually, I don't agree with this view.

Because for many traditional OEMs, they have grown up by relying on the fuel system business for decades and hundreds of years. Even if the market and demand change, it can't be completely "divorced", and it is difficult for the ship to turn around. This is a fact. The depression of the main engine factory is precisely that it pays enough attention to the planning and layout of the new energy market, and does not blindly follow the crowd and grow wildly.

A living example that happened around us is Geely Automobile, which is keen on market mergers and acquisitions. Mercedes-Benz, Volvo and other first-line brands all have shares in this domestic automobile brand. Geely is also very cautious about the layout of new energy vehicles. Its first high-end luxury brand was Krypton. Shortly after listing, Krypton 00 1 and Krypton 009 both achieved good market feedback and sales results.

The "new growth" of Krypton brand depends not on fancy gimmicks, but on the profound training skills and the calibration and matching of three electric technologies, which makes the terminal sales of this brand grow steadily. No, its third luxury pure electric SUV has been unveiled. From this car, we see a layout of the brand for the future new energy market.

I don't know if you have found out that the establishment of a new power brand will directly impact the high end and completely abandon the consumer demand in the sinking market. For these new cars, many working-class people simply can't reach them. Although trams are expensive, the high cost of selling cars is a serious injury.

Extreme krypton is aimed at this market vacancy, and the world will be dominated by the losers. Because of the great demand in this market segment, 200,000 krypton X is coming.

The design did not continue the main melody style of Krypton 00 1 and Krypton 009, but made innovations in many details. From the point of view of god, the arc transition level of this front car has a strong sense of hierarchy, and the LED matrix headlights are divided into strips, which looks quite recognizable. The design is flush with the front hatch cover, making this special-shaped geometry look less incongruous.

The front face adopts diversified special-shaped elements, which are not as flat as overlooking, especially the closed and towering front face, which enhances the momentum that the SUV should have. In the design of new energy appearance, there is a saying that whether it is extreme embarrassment or brand-new power brand, it can give users a brand-new aesthetic freshness.

The side of the car body breaks the streamlined design of the traditional SUV, and the painted light and shadow smoothly transition, which looks like a bullet head. After careful observation, it is not difficult to find that this polar krypton X has no door handle, or even the currently hidden settings. It turns out that all four doors of Krypton X are opened by electric buttons, which is similar to Krypton 00 1, except that its switch buttons are set in the black areas of B-pillar and C-pillar.

Interestingly, the C-pillar position of Krypton X does not choose Apple transition, but is connected to the rear of the car through a rising line. The advantage is that it looks more sporty and coupe visually, but the disadvantage is that the opening of the rear window will increase the sense of depression in the car to a certain extent.

Aluminum alloy wheel hub adopts silver-black gradient and four-piston fixed caliper configuration, which emphasizes its good braking performance. Its door and window glass and left and right rearview mirrors are frameless, and these configurations are generally difficult to see on a 200,000-class car body.

The digitalization of the rear of the car is further improved, and the thin LED is cut off from the center of the car logo, and the digital presentation form after lighting is full of recognition.

Entering the car is completely different from the design concept of the new power brand. The interior atmosphere of minimalist technology gives people a very stretched visual experience. In addition to the two necessary LCD instruments and the central control panel, the front of the center console is decorated with layered lines, which makes the whole look layered and not depressed at all.

Compared with the refrigerators, color TVs and game consoles of the new forces, Krypton still puts the tool attributes of this car in the first place. If a car really wants to understand that the fancy configuration is only novel, the practical and easy-to-use configuration is king. At the front center console, we can see an obvious hollow groove raised by HUD HD, which is very helpful for the driver's safe driving control.

The length, width and height of krypton X body are 4450 mm/1836 mm/1572 mm respectively, which comes from the vast structure of krypton pure sea. Under the wheelbase of 2750mm, the rear space of this car will not be too small, enough to meet the daily family travel.

In terms of power, because Krypton X focuses on sports performance, the electric driving power of 200kW before 1 15kW can break through 100 in more than 3 seconds. At this price, this dynamic performance is already head-level. Coupled with the consistent steady training, the sports performance of this car will be adjusted with great probability.

After reading the layout of new products and understanding the selling points of Krypton X products, you will find that its setting is entirely to meet the real travel needs of users. What TV, refrigerator and game machine are not the focus of publicity, or even just a small function built into the car system. This is the difference between traditional manufacturers and new brands. Who is seriously building a car, at a glance!

This article comes from Hao's author Peng Xingtianxia 10 12. The copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.