What is Alibaba's market positioning?

This topic is relatively large, and because it is a final paper, I am cautious. The answer here only provides the following ideas, not asking how many points you can give, for reference only. Regarding "positioning", in fact, its concept is basically different in different backgrounds, and what everyone says is not necessarily the same thing.

1. From the transaction mode of e-commerce, Alibaba is B2B, that is, it mainly provides home easy platform services for import and export buyers or sellers;

2. From the perspective of B2B industry positioning: Alibaba is mainly B2B in the foreign trade industry. Similar companies include global sources, of course, with different scales, and global sources is also a listed company in the United States. There are others, such as Dunhuang Net.

3. About market positioning: Market positioning is mainly to provide customers with a clear concept and occupy a place in the minds of consumers. The typical market positioning method is that of Reece and trout. In the consumer goods industry, the well-known positioning of "Wang Lao Ji" is "drinking Wang Lao Ji if you are afraid of getting angry". So I feel that its positioning is "comprehensive" and "maximization".

4. From Alibaba's own claim: positioning itself as "one of the three largest Internet companies in the world" and changing its positioning as a number of "e-commerce service providers" in the next decade (I think this is more like a vision than positioning).