Traditional Culture Encyclopedia - Traditional customs - How to publicize and promote the exhibition
How to publicize and promote the exhibition
Choose appropriate publicity channels: including traditional media and new media, such as newspapers, TV, radio, short videos, etc. Build a full-media matrix for exhibition publicity: exhibition publicity cannot be done in only one media, but should form a communication matrix to expand the coverage of publicity as much as possible. Traffic import: you can invite "vertical netizens" with their own traffic to publicize the event, and increase the popularity of the event by importing external traffic. Invitation letter: The exhibition needs to invite professional visitors, who are the main target audience of the exhibition.
1. Choose appropriate publicity channels: including traditional media and new media, such as newspapers, TV, radio, short videos, etc.
2.
2, build a full media matrix for exhibition publicity: exhibition publicity can't be done only in one kind of media, but to form a communication matrix to expand the coverage of publicity as much as possible.
3, traffic import: you can invite the "vertical netizen" with its own traffic to publicize, and increase the popularity of the exhibition activities by importing external traffic.
4. Invitation letter: The exhibition needs to invite professional audience, which is the main target audience of the exhibition.
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