Analysis on the Economic Function of High Score Mass Communication

(A) comprehensive and accurate transmission of economic information

Mass media communicate with producers, operators and consumers through a large number of economic information transmission, which activates the production and consumption of the market. Specifically, the massive dissemination of intelligence, data and information reflecting economic activities and their development and changes has led manufacturers, traders, investors and consumers to enter the market, created a good economic environment, and influenced organizations and individuals to form their own business at a specific moment. Maintaining the relative level of production and consumption has promoted the relatively stable operation of the market and the stable and healthy development of the economy.

Under the attack of the financial storm, the market environment is chaotic. At this time, mass communication is no longer just to provide market information for consumers and manufacturers and promote purchases. The primary responsibility and function is to satisfy the public's right to know and stabilize market confidence, so as not to cause panic and bring greater losses.

(2) Interpret policies and guide investment reasonably.

(3) Employment guidance

1. Promote industrial upgrading and employment of migrant workers.

2. Cooperate with national policies to guide college students' employment.

(4) Supervise the market order.

Where the market system is hard to reach, mass communication can assume the responsibility entrusted by the public and improve and supervise the market order. By collecting and transmitting all kinds of economic information inside and outside the social and economic system, mass communication enables the public to understand the operation of the economic system and expose illegal economic behaviors, thus playing a role in supervising market order, assisting market management and maintaining healthy economic development. While monitoring the market order, mass communication can expose the problems and loopholes in the economic system and further improve the economic system.

(E) the negative impact of mass media in the financial crisis

With the in-depth development of China's reform and opening-up market economy, the economic function of communication has also been fully reflected, catering to people's fast-paced demand for information and modern social life in a sense. At the same time, in order to maximize economic benefits, irregular and illegal behaviors in the operation of the information market are increasing day by day. In order to attract the audience's attention, the media spread yellow information on mobile phones and the internet, which seriously affected the physical and mental health of teenagers; The spread of false information deceives the broad audience; Fraudulent use of commodity brands, wantonly infringing on the intellectual achievements of others, and harming the interests of other producers and operators.

Under the financial turmoil, the mass media is also like a "double-edged sword". Because today's media exists as an independent economic subject, it should pursue certain economic benefits while pursuing social benefits. Generally speaking, in order to win the attention of the audience (including readers, viewers, listeners and netizens), the media are often keen to chase or even create news "hot spots", and a few media are more likely to resort to unscrupulous means, such as making a fuss out of nothing, in order to compete for the public's attention, increase circulation and increase advertising income or even abnormal income.

Most media groups like to hold on to sensitive issues, but they can't make people think much. Lambert, director-general of the British Chamber of Commerce and Industry, believes that the British media spread rumors during the financial crisis, which in turn deepened the financial crisis. In fact, the media in China also caused people's psychological panic because of unbalanced reports and spreading rumors, which hit market confidence and deepened the impact of the financial crisis on China.

For example, the negative impact of the financial crisis is too concentrated, and the media over-reports the "unemployment" of migrant workers and the suffering and bitterness of their lives; Overrendering the employment situation of college students is extremely tense. Make readers have collective pessimism, causing unnecessary panic and psychological depression. At the same time, over-exaggerating the influence of foreign financial crisis, in fact, in today's global economic integration, blindly reporting foreign negative financial news will also affect the stability of domestic financial order and people's hearts.

There are also some media hearsay, eager to release news, and inadvertently become the "amplifier" of rumors. In the period of social and economic turmoil and people's anxiety, if the accuracy and quality of the information disseminated are not guaranteed, it will aggravate the psychological turmoil of the masses, and then affect the implementation of the national financial policy and even the stability of the financial order.

These improper mass media communication have formed a kind of "concentration" and "amplification" effect. However, people make decisions and take actions according to the false environment constructed by the media. For example, the media concentrated on the closure of some enterprises in Dongguan, which triggered a group salary-seeking incident.

In the special period of crisis, the quality and quantity of mass media communication and the choice of reporting angle will affect the development and change of the situation. The media needs a clear head, calm thinking, accurate reporting and rational guidance. Only in this way can we give full play to the function of communication and promote social development.