Cosmetics business model

The operation mode of cosmetics, regardless of any industry, as long as it is designed and sold, needs a good operation mode to open our sales market. Facing the increasingly fierce competition in cosmetics market, the strategic application of enterprises is a necessary means to win by surprise. Let's share the operation mode of cosmetics.

The operation mode of cosmetics is 1. First, community-based cosmetics stores.

Community-based cosmetics stores are generally the kind in the front shop and backyard. Its business model is very humanized, which can not only sell cosmetics of a certain brand as an agent, but also provide some basic beauty care services for customers. Can provide daily beauty care, so small-scale investment in this business model of cosmetics stores still has a good prospect.

Second, chain cosmetics stores.

Most of these chain cosmetics stores adopt the form of a single brand, and sell the products of this brand through the authorization of the brand. The products are directly supplied by the brand, which saves a lot of trouble in purchasing goods by themselves. However, with the strengthening of consumers' brand awareness, choosing well-known cosmetics brands is more likely to be accepted and recognized by customers.

Third, a comprehensive cosmetics store.

Comprehensive cosmetics stores have two characteristics: first, they sell popular brands and win with low prices and large sales; Second, there are many kinds of businesses, such as cosmetics, skin care products and life care products. It takes a long time for a comprehensive cosmetics store to sort out its own image, and customers can only know its authenticity after long-term use. Novices who have no experience in cosmetics store management are not recommended to choose this business model.

Cosmetics business model 2 multi-brand cosmetics chain store

In recent years, a very popular business model of cosmetics stores, such as the famous Watsons, Guerlain and Huayang Select, is this model. Through cooperation with many cosmetics manufacturers, we conquer consumers with rich products. As long as there is demand for skin care products, we can find the skin care products we need in the store.

The advantages of this model are very obvious. Consumers have high stickiness and high success rate, but the profit rate is not as good as that of brand counters, but the total income is still considerable. Perhaps this is the reason for "small profits but quick turnover"!

Cosmetic experience shop

This model is also a relatively new one. Its main feature is service+sales. It combines streamlined beauty salon services with product sales, focusing on "experience" and "service". Its advantages are high turnover rate and high customer return rate. Think about the consumer's experience in the store and buy it home naturally. This "planting grass" mode increases the probability cost of consumers coming to the store again.

Of course, the difficulty in investing in this model of cosmetics lies in the technology of skin care, and it is necessary to hire facial care practitioners. The training of technicians takes some time, so the cost will increase, but it is far lower than that of brand counters.

The advantages and disadvantages of different modes are very obvious. If you want to start a business, you need to choose according to your actual situation. Finally, I would like to remind you that starting a business is risky, so you must choose powerful brands and enterprises!

Cosmetics Operation Mode 3 New Life Cosmetics Operation Mode

New Life Cosmetics is a famous cosmetics brand in Korea, which was founded in 1994. After years of development, New Life Cosmetics has now developed into a world-famous cosmetics brand with thousands of franchise stores in many countries around the world.

New Life Cosmetics Company is a comprehensive company integrating research and development, production and sales of cosmetics. The company has strong economic strength, excellent scientific research team, spacious and bright production workshop and mature marketing model. Over the years, New Life Cosmetics has been developing, innovating and perfecting itself, striving to become a leader in the industry.

The quality of cosmetics sold by New Life Cosmetics is guaranteed, and the company has strict control over all aspects of cosmetics production, so consumers can use it with confidence. In addition, New Life Cosmetics sells a wide range of cosmetics, which can meet the various needs of consumers.

Some investors who want to join New Life Cosmetics want to know about the business model of New Life Cosmetics. By consulting relevant information, I found that New Life Cosmetics is a business model of self-production and wholesale.

Advantages of joining new life cosmetics

New Life Cosmetics is a good investment project, and adding New Life Cosmetics has many benefits. First of all, New Life Cosmetics has brand advantages. When it comes to cosmetics, many people who love beauty will think of new life cosmetics with high brand awareness.

Then new life cosmetics also have product advantages. All products of New Life Cosmetics are guaranteed in quality, which can be seen from the good reputation of consumers.

Then new life cosmetics have management advantages. After years of development, the company has accumulated rich management experience. After that, New Life Cosmetics also has advertising advantages, and the company invests a lot of money in advertising every year.

What is the business model of New Life Cosmetics? After listening to my introduction, I believe investors already know the answer. As a well-known brand among cosmetics brands, New Life Cosmetics has been operating in good faith for many years and won unanimous praise from people from all walks of life. It is a good joining project. If you are interested in the cosmetics industry, join New Life Cosmetics!

Operation mode of cosmetics 4. Target marketing model

Looking closely at today's cosmetics market, it has entered the era of focus from the mass era, with rich and colorful life and increasingly diversified and differentiated consumer demand. If enterprises can develop subdivided products on the basis of in-depth scientific market research under the overall planning of brands,

Each product market segment carries out cosmetic product planning, packaging design, price positioning, distribution planning and advertising activities for a certain market segment (key market), so that the individuality and product interests of each product are more consistent and the special needs of consumers targeted by it are taken care of.

Naturally, it can gain the trust and brand loyalty of this group, and it is more competitive to the mass consumer group than the general products without characteristics.

Case: Cologne is a famous brand perfume for men. On the basis of "Hungarian water" formula obtained more than 300 years ago (1370), Italian barber Fermini added bitter neroli oil, lemon oil and sweet orange oil to create a very popular toilet water, which was passed on to his descendant farina.

Later, farina moved to Cologne, Germany, and launched this perfume on the market on 1709, which was very popular. This perfume is named "Cologne", which is also called "Cologne" in Chinese translation. Cologne is considered as a "men's perfume" without fixative, so it can't stay fragrant.

Men in Europe especially like the smell of cologne. They like to spray this fresh and refreshing perfume on their bodies after taking a shower. Later, the manufacturer simply positioned him as a male perfume. It is precisely because the enterprise unconsciously refines the definition of a consumer that the century-old brand "cologne" lasts forever. By the way, I'll tell you a secret. I love cologne!

Brand marketing model

All cosmetic enterprises know that they should not only make sales, but also make brands. Cosmetics are daily necessities with high brand awareness. Brand selection is not only a daily habit, but also a reflection of product quality loyalty. Fashion people are demanding more and more cosmetics.

Only brands can enter their eyes, and it is no longer a problem that a bottle of great friendship and a bag of ginseng cream can solve. Brand is the brand of enterprise, and it also bears the emotional appeal of consumers and the embodiment of consumers' taste. It can be seen that brand building can not be ignored. It is the secret for enterprises to gain a firm foothold to build the brand of cosmetics industry by using brand building strategies of various means.

Case: L 'Oré al Paris is one of the most famous and oldest mass cosmetics brands in L 'Oré al Group. It mainly produces hair dyeing, hair care, make-up and skin care products, and its excellent quality has always been favored by women who love beauty all over the world.

In China, whether it is high-end fashion magazines, TV or building TV; Whether it is the most prosperous shopping malls in major cities in China, or the female channels of Sina and Sohu; Whether taking China reporters to Cannes Film Festival or sponsoring various fashion activities of brands such as Golden Rooster and L 'Oré al Paris, it can attract people's attention and show the fashion style conveyed by brands.

L 'Oré al's brand building strategy does not stop there. It regularly holds annual fashion makeup conferences, taking the lead in leading the fashion trend of beauty cosmetics. Thus, brand building is particularly important for cosmetics enterprises. Whether it is media advertising or public welfare activities, it is an opportunity for enterprises to establish their brands.