The bookstore owner closed the bookstore that had been open for more than 30 years. What is the reason for the bookstore's cold and cheerless phenomenon?

With the closure and change of business of individual bookstores, even the flagship Xinhua Bookstore, which has been operating for decades, has leased some of its facades to other industries in order to get the best profits.

First, the physical bookstore once again entered the winter? ?

Undeniably, the publishing quality of these years is also mixed. Affected by the internet, a large number of articles and shoddy books can be seen everywhere, which is also a factor affecting sales. But the more direct reason is not this, but the influence of the Internet and mobile phones. In today's fragmented reading, we can already see more information and articles from the Internet and mobile phones. Although there is no systematic knowledge, we have gained more categories and more comprehensive knowledge. In the vast ocean of articles from the media, the laurels of professional writers have become increasingly dim. Compared with the difficulty of publishing works in those years, it is more convenient and faster to publish articles now. ?

Second, the physical bookstore self-help despair

But not all bookstores have pressed the pause button forever. During the epidemic, many physical bookstores are trying to carry out self-help measures while closing their stores, and learn to carry out online book sales activities through online stores, micro-stores, WeChat communities, live broadcasts, etc. And take this opportunity to conduct internal inventory and promotion. Everyone is seeking change, exploring a strange and new bookstore operation mode, and trying to find a way to survive in this epidemic. Where's the clock? Unmanned bookstore? Live broadcast, cooperation between Yanjiyou Bookstore and Hungry Platform, book lending system and public live broadcast class of bookstores in cities and cities, Kunming Oriental Bookstore? Gengzi public welfare plan? , Guangxi Normal University Press? Bookstore lighting scheme? , is one of many possibilities. It's just that for most bookstores that focus on offline activities, it's hard to exert a lot of power after turning to online. ?

Third, the decline of physical bookstores is the general trend.

Some changes are inevitable. Like a camera, like a disk drive, it is slowly becoming history. The change of the Internet to human society is enormous, and it will be even greater. This is a revolutionary progress in human thinking and communication, and it will also sweep many traditions into the paper pile of history. In 50 years at most, just like the master of Chinese opera, the title of writer will disappear completely, traditional books will become antiques, and all knowledge storage and dissemination will enter the Internet and even neural networks. ?