What are the differences between traditional and new retail?

"Retail" as a commoditized term is basically a term that is often seen in the public eye. Our buying and selling is actually a kind of retailing process, through which the purpose of retailing transactions is finally signed. At present, not only Ali, Jingdong and other e-commerce giants in the rapid layout of the new retail, as this Pinduoduo and micro-territory honey as the representative of some of the emerging platforms are also rushed into the new retail market.

What is the difference between traditional retail and new retail:

1, thinking, mentality, spirit of the different

Traditional retail: the top management of the business thinking is usually more radical, the benefits for the transformation of the enterprise will never be expanded without direction, the lack of which may lead to meet the status quo, never want to break through. The first thing you need to do is to get a good deal of money to pay for the services you need, and then you need to pay for the services you need.

New retail: traditional retail enterprises to transform the new retail, the need for senior leadership disruptive operation of new thinking, the need for bottom management line of the line under the combination of respect for the mentality of grass-roots workers need to quickly study the spirit of knowledge.

2. The layout of the channels is different

Traditional retail: the bureau is limited to the late "merchants" such as the "goods", "business" such as the vast majority of specific stores, to the "online business", the "business", the "business", the "business", the "business", the "business", the "business", the "business", the "business", the "business", the "business". The "online merchants", such as the third-party online store platform, all rely on physical strength, offline location, platform traffic caused by shopping.

New retail: New retail advocates the concept of "cloud commerce", from using "feet" to go out to the mall to using "hands" to release the mouse and touch the cell phone mall, to the next use of the "mouth" voice mall, to the next use of the "mouth" voice mall. "Mouth" voice mall, use "eye" VR mall, use "brain" idea mall. The channel of the mall is rapidly reduced, from a single channel to the remaining channels, and again to the synergy of all channels. Omnichannel is the future of commerce!

3, the scene of the different

Traditional retail: the traditional scene is to the store, pick up, pay, go, the scene of the online retail store is to download, shopping mall car, pay, receive packages, quite simple.

The new retail: the scene due to the time and space changes, simple Yu, a link can never fall off the chain, to the depth of the contraction, the play is also more Yu, more and more exciting! Includes store purchase, APP purchase, store within the store touch screen purchase, VR purchase, intelligent shelf purchase, live purchase, and so on.

4, shopping time, space, way of different

Traditional retail: consumers can only in the specified time, specific places, buy the civilian goods.

New retail: Today's consumers expect to buy when they want, where they want, when they want, and how they want. And can be picked up at the store, store logistics, courier logistics, timed delivery and so on. If our business can not do to, any time, any place, using any way for consumers to contact and sell your products and services, this you will be abandoned by consumers.

Lean UX as a "new retail" model reorganizer, from the online through the offline, to help the entity merchant sustainable profitability of the new business model, so that the physical store to realize the bridge of interconnection **** enjoyment to the microblogging ecosystem as the basis for the smart cash code lock powder and the second end of the mode of profit sharing to help the entity store to establish a private area of the flow, to drive the transformation and upgrade of the business, to create their own private area of traffic, to help the entity store to establish their own private area of traffic. Drive business transformation and upgrading, create their own traffic management system, and realize the data and assetization of traffic.