Characteristics of Incentive Tourism

Incentive tourism is an important part of convention and exhibition tourism, they have **** the same characteristics, such as large group size, high consumption grade, small seasonal differences, good economic benefits. In addition, incentive tourism has its own characteristics:

(I) distinctive corporate culture

Corporate culture is the highest goal, value standard, basic beliefs, and behavioral norms cultivated by employees in long-term production and operation activities and *** with the same compliance. Without the business activities of the enterprise, there is no corporate culture, and corporate culture is to serve the business objectives. The purpose of enterprise organization incentive travel is to promote corporate culture, establish corporate image, promote corporate philosophy, improve business performance, so the arrangement of tourism activities should be compatible with the company's corporate culture, to corporate culture organically integrated into the tourism activities. Even the senior leadership of the enterprise and the awardees **** business enterprise development plans, but also always around the theme of corporate culture.

(ii) the overall quality of the team is high and binding

Tourists who participate in incentive travel are different from general travelers, they are the people who create performance in the enterprise, people who contribute to the enterprise (including the important consumers of the enterprise's brand), and through the specific qualification audit, the overall quality is relatively high. They have a strong sense of identification with the goals of the enterprise, industry norms as well as values, and thus consciously abide by the same values and code of conduct in the organization***, are recognized and praised by the leadership and the masses, and will have the psychological satisfaction of being highly respected. They are involved in the whole process of incentive tourism, everything shows consistency of action, casual small.