The main content of digital store!

Convenience store, as the retail format closest to consumers' life, plays an important role in the fast-paced life. Convenience stores are not as big as supermarkets, but they can also be called "sparrows are small and complete". For people living in a fast-paced life, digital stores provide convenient and timely services for consumers. In big cities, many young people are more accustomed to spending holidays alone and celebrating alone. The existence of digital stores meets their demand for quality of life to some extent.

In 2022, the epidemic will remain the norm. In order to avoid more cross-infection, traditional convenience stores may be gradually replaced by digital stores.

The arrival of the epidemic can be said to have greatly changed the traditional shops. ...

1. Consumers in the new era all start their shopping trip online, which leads to fewer and fewer consumers in offline stores, so traditional stores have to realize transformation through digital technology, and gradually solve the problem of difficult customers in traditional stores through the combination of online channels and offline channels.

2. In recent years, the traditional operation mode is full of difficulties, and many customers gradually turn to online shopping, which makes it more difficult to obtain customers in many traditional operation modes, and the increase in customer acquisition cost has become a more prominent problem in store operation.

Surprisingly, the popularity and easy maintenance of digital channels make many traditional stores have to build online channels, realize online transformation, use digital means, technology and equipment to open online shopping malls, break through the limitations of space and time, and realize the intelligence of goods, orders, inventory, members and other business links. For example, in the face of the backlog of inventory, we can use the marketing method of group spike to clear the inventory and avoid the losses caused by the backlog.

Undeniably, traditional stores have reached the moment when they have to be transformed, because fully tapping the value of users is one of the cores of new retail, and making consumers loyal fans is also what businesses have been pursuing in the course of operation. Therefore, for businesses that are still in the traditional mode, it is the right choice to make changes in time and embrace changes.