Traditional Culture Encyclopedia - Traditional customs - Form and layout of layout design

Form and layout of layout design

In typesetting design, graphic symbols are the most representative. It means that people associate information with something, and then it expresses something through visual perception. When this object is recognized by the public, it becomes a graphic symbol representing this thing. For example, the national emblem is a symbol, it is a symbol of a country. Graphic symbols have the most concise, eye-catching and changeable visual experience in typesetting design.

Symbolism contains two meanings:

The symbolic meaning of the symbol

It uses perceptual, implicit and metaphorical symbols to hint and inspire people to associate and reveal emotional content and thoughts.

● Symbolic imagery

Use specific and clear symbols to express the layout content, and graphic symbols are often consistent with the communication of the content, that is, they are integrated with the essence of things. The graphic characteristics of characters have always been the creative material that designers enjoy. China has always paid attention to the homology of painting and calligraphy, and the characters themselves have the beauty of graphics, reaching the artistic realm. The attempt to create Chinese characters began as early as in ancient Oracle Bone Inscriptions. Today, its text structure still conforms to the principle of graphic aesthetics. The words in the world are nothing more than hieroglyphs and symbols. Therefore, it is really easy to find out the factors that can constitute numbers from the text. It contains the double meanings of graphics, words and numbers.

● Graphic text

Graphic text refers to the processing of text in the form of graphics to form a layout. This layout plays an important role in the composition of the layout. The application of overlapping, radiation, deformation and other forms produces special visual effects, which opens up a new design field for graphics and characters.

● Text and graphics

Words and graphics, that is, words appear in the design as the most basic units of points, lines and surfaces, making them a part of typesetting design, and even reaching a unique layout form with pictures and texts as a whole. This is a very interesting way of composition, which can often enliven people's sight and produce vivid and interesting effects.