What are the characteristics of online media?

Internet is called the "fourth media" after the three traditional media: newspaper, radio and television. Internet-based network media combines many advantages of three traditional media and is a cross-media digital media. With distinctive "personality" characteristics, mainly including:

Massive: Online media can publish articles 24 hours a day, and news websites such as People's Daily Online and Xinhuanet and portal websites such as Sina.com and Sohu.com have published articles 24 hours a day for nearly 10 years. The mass of online media news dissemination is also reflected in its powerful retrieval function and easy copying and storage. Google, Baidu and other professional search engines and some websites' own search tools make it very convenient to find news online. Readers can copy and store the required materials by copying and pasting, downloading, collecting and printing web pages.

Second, immediacy: immediacy is a kind of image expression with strong timeliness in network news communication. At the end of last century, online media reported emergencies, constantly creating a record of the first release time limit. In recent years, rolling newsletters further reflect the timeliness of network news dissemination. With the appearance of online live broadcast of graphic, audio and video, the immediacy of online news is becoming more and more perfect. In order to reflect the timeliness of news, online media sometimes even accurate the time of news broadcast head to minutes.

3. Globality: The spread of online media is far greater than that of newspapers, radio and television, and it is global. "Network communication has no borders", and the network communication space is not limited by countries and regions in theory.

4. Interaction: Online media news communication is multi-directional interactive communication between media and audience. Interaction, also known as interactivity, includes "one-to-one, one-to-many, many-to-one, many-to-many" modes of communication, which embodies the combination of mass communication and interpersonal communication and is the characteristics and advantages of online media.

Five. Multimedia: A major feature of the network is multimedia, which enables the network media to spread multimedia technically. The multimedia nature of network communication means that the Internet uses digital technology, which is compatible with newspapers, radio and television, and fully stimulates the various senses of the audience.