What positive significance does the recognition of well-known trademarks have for enterprises?

Abstract: Well-known trademarks, also known as well-known trademarks, first appeared in the Paris Convention for the Protection of Industrial Property signed by 1883. Being recognized as a well-known trademark in China has many positive meanings for enterprises, so what are the positive meanings for enterprises to obtain the recognition of well-known trademarks? The following are the four most valuable and meaningful positive meanings for enterprises. Let's have a look! What positive significance does the recognition of well-known trademarks have for enterprises?

Being recognized as a well-known trademark in China has a lot of positive significance for enterprises. China well-known trademark network believes that the biggest and most significant value to enterprises lies in the following four aspects:

First, legal protection has been strengthened. If a trademark becomes a well-known trademark, it can be protected by expanded laws: ① the scope of protection is expanded. In other words, it not only protects the exclusive right to use a trademark within the scope of registration, but also prohibits others from using the trademark without authorization in other related fields. This can effectively prevent others from "hitchhiking", prevent others from diluting corporate trademarks, and lay a solid foundation for enterprises to adopt diversified development and widely use core brands in many production and service fields when the time is ripe; (2) protection efforts have increased. When law enforcement agencies at all levels in China deal with trademark disputes, well-known trademarks can get more courtesy in all aspects; ③ The field of security has increased. Not only in the field of trademarks, but also in other fields such as enterprise names and Internet domain names, well-known trademarks can still get more protection. This will highlight the significance of the trademark and greatly increase the intangible assets of the trademark;

Second, get government policy support. Ding Xin Tiancheng's survey shows that governments at all levels in China regard "striving for well-known trademarks" as one of the key points of government work, and all levels of governments have introduced incentive policies, ranging from hundreds of thousands to millions. In addition to direct economic incentives, these enterprises will be given various special preferential policies. After being recognized as a well-known trademark, the enterprise will get greater government support than other enterprises;

Third, famous brands bring huge economic benefits. Well-known trademarks are the combination of brand awareness and reputation. If a trademark is recognized as a well-known trademark, it means that the brand is recognized as a quality product by the authoritative department. In the eyes of consumers, this is a genuine brand name rather than a self-proclaimed one. Therefore, the publicity effect brought by the identification of well-known trademarks is far from the general advertising investment. In this sense, it is the best brand publicity. The comprehensive benefits brought by this will enable enterprises to gain a greater leading edge in the fierce market competition.

Fourth, great brand honor and intangible assets appreciation. Although the identification of well-known trademarks in China has changed from the previous appraisal to the present case, the title of "China Well-known Trademark" is still the highest honor in the field of Chinese trademarks. Obtaining the recognition of "China Famous Trademark" can further enhance the brand image of the enterprise and greatly increase the intangible assets of the enterprise.