How to do a good job in women's clothing business?

Every day, I see many people who care about finding sources of goods. It seems that with a good supply of goods, business is guaranteed. But in the beginning, in fact, in the store, the least important thing is the source of goods. As the saying goes, three points for goods, seven points for sale. In this period, remember, don't choose what you love, only choose what is easy to dump.

The second law of selling goods

1. Every woman will feel that she has a way of dressing. Don't pretend to be a consultant, but be an image guide. People who think they are not good at dressing up will not buy clothes often.

Regular customers are very important, and the proportion of repeat customers is very large.

Don't nag about your guest mix. Women's self-esteem is above everything else, and they won't find a place to play dumb for you.

Or I'll buy it this time. You won't be the place she often wants to go.

I'll handle it like this.

After a guest pays attention to a dress, I will sincerely admire her taste. I will ask him what else she has in the process of buying clothes.

Better whimsy. Praise her for eating this bowl of fashion. I feel much inferior.

As a result, many of my guests like to take their husbands or boyfriends with them when they are free, and buy some by the way to show their smart shopping.

This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I am a famous brand and I am her fan.

My shop is a dream factory for countless women. I sell dreams, and my goods are a sense of success and superiority.

Many times, guests find that a dress bought from me is much more expensive than others. But they will defend their prestige.

I have ten thousand reasons to deny my failure, and she won't take it out on me-she knows I'm not an expert.

2. Selling goods is not a debate

Ok, that's right, it's a magic weapon for salespeople.

Let's see:

This fabric is not good.

Yes, you are an expert. But it is easy to wash, dry and take care of. No need for dry cleaning.

It won't be comfortable to wear

That's right. Wash it before wearing it. Exquisite beauty usually puts on new clothes after washing. Do you like red or green?

I don't like the buttons on this, they are too ugly.

Yeah, yeah. But please keep this necklace. This is a bracelet. A colored one. You must have a lot of bracelets at home.

The result is often: a sweater, a bracelet and a pair of pants. She also told us what pants we should wear. In order to declare her correctness, she bought another pair of trousers. )

When the guest has the feeling of God, he will become your slave.

Women are strange. When he feels that he has defeated a successful person (I am a famous brand), she feels that she is more successful. The topic of two successful people is definitely not just a bargain. The guests will feel: I am a successful person. 100.200 is not a problem. )

When you meet a lone guest, you should go all out: a good opponent is a teacher.

You are a businessman. You should have the qualities of a businessman. Making concessions at will is the beginning of a nightmare. You are 50 generous this time, and he will fight for 100 next time.

The main point of bargaining is to exchange conditions one after another, such as buying two more pieces, or bringing accessories, or agreeing to bring friends. Promise to keep the price confidential. Promise not to be so low next time and pay more attention to us. Put in a good word for us when our friends come.

Everyone wants a win-win situation. You are already our guest of honor.

As you may have noticed, I have repeatedly stressed that I am wearing a famous brand. Don't despise, this is marketing.

Your image is the image of the store, and the grade of your performance is the grade of the goods. The guest is willing to make friends with you. Of course, you should be modest and make friends with you. She will feel very classy.

My guests agree that all my guests here have good taste. It is glorious to buy things from me. )

You see, your guests are all successful people and friends with class. Why are you still worried about selling goods There is marketing, no promotion.

3. Control your diversity.

Every woman has her own way of dressing. I'll tell you a secret: 100% are good at choosing clothes. 50% are good at choosing pants. 30% are good at choosing skirts (except dresses).

Why do women always go shopping? Do people who really buy clothes often buy clothes? Most of them are pants and skirts that don't match, but I never thought of this. They will look for a suitable dress all over the world and always feel that they are short of a dress.

The clever proprietress already knows how to do it.

Take advantage of your strengths and attack your weaknesses.

When picking up the goods, the two models are similar. Choose one. If you like both models, make one first and then another. Why? Where there is comparison, there is high and low. The guests don't want to take the exam. She usually only chooses one item from you 10 and nine items are eliminated. She is not interested in the future.

You offer five models, and she chooses one. Remember, don't have too many styles, and the guests don't have high requirements for the style of pants. Version is the key factor when eliminating suppliers. Pants with good style, large age span, simplicity and generosity are the best sellers. Personality is a guest's business,

How to deal with suppliers?

Try to fix two. If you take the goods from all over the world, no one will care about you.

Concentrate your purchase money, only attack two or three stores, and you will soon find benefits. 1. It is relatively easy to return goods. 2。 I won't take the goods for the time being, so I'll take the old models back from the market. I will default and come to you later. Increase working capital. Maintain good relationship with the sales staff of suppliers,

What is there to sell? You can't miss it. Don't spend all your money on travel expenses. From time to time, you can ask the supplier to send you a board, and the telephone computer can get the goods.

What kind of supplier is a good supplier?

1, with strength. Don't be afraid of hard work. Only when you see a sewing machine will you consider long-term cooperation. This is the iron law of Italian businessmen.

The whole country is the same. People sell goods everywhere. The high-end fashion you take is sold on the ground every minute, bought elsewhere and replaced by your own brand.

You can sell it well, but it may take 12 years to earn 6 million instead of 6 years.

Looking for goods, many proprietress made wrong efforts.

When they go out to get goods, just like shopping, they care about styles and prices, not finding a powerful strategic partner.

A powerful supplier, rich and talented, will definitely have a higher chance of winning than you alone.

2. Ethical companies

You can ask from the side. How long have you been a supplier's salesman? Do you like this job? Is the sales manager too enthusiastic?

A good supplier will not be enthusiastic about you for no reason. They know that 80% of the profits are created by 20% of customers. Now you don't show your business value. The more vigorously you publicize, the more you should beware.

You can observe whether their customers are happy or sad.

I hate joining. Joining is rubbish. Joining is a foreign thing, but it has changed in China. The purpose of foreigners joining is to facilitate management and standardize operation. If they want to make money, they can go public for financing. So, they want to do business well. Some businessmen in China want to expand their scale and make money immediately. As for expanding channels, they don't know if they have the ability to do standardized business. If you can learn to do business by this kind of low-level management, it will be difficult to learn what a businessman is in 10!

Order carefully

If the quantity you want is not amazing, you don't need to order.

Some suppliers like to ask for orders, so you should be careful. What he wants is to pass on the risk. If you open a big department store, the order will be normal. If not, it is uncertain.

Be careful with your wallet.

Some orderers are black, so you should pay attention. The samples may be imported materials. Remember to take a sample garment or cloth version after placing an order, and state clearly in the order contract that the goods are not in the right version and will not be received. If he makes an excuse, you can leave without hesitation. Especially in Hangzhou, Guangdong, including so-called foreign trade companies, you should be careful. In short, try to get the spot.

There are other ways to cheat: Oh, this product is not made. Can you order 50 pieces to help you do it? !

Your answer should be smart: I want three large ones and two medium ones. If there is a guest to do it, please catch it for me. Let me know if you have any. In this way, you won't suffer.

I have a friend who didn't take sample clothes and cloth boards when placing an order, and ended up collecting a batch of garbage.

4. Responsible suppliers

Good suppliers will care about your business, which is why they care about the terminal. They are willing to put advertisements on the terminal, and will ask your opinion about the goods from time to time.

I will ask you what is the difficulty of business, how is business recently, and whether there are any goods to replenish. There are hot items now. Can I give you a board to try?

Of course, I will also promise you that the wool board can be returned.

You don't have to care about the decoration of the supplier itself, but his simplicity reflects pragmatism. Many suppliers don't understand the service terminal, but only care about their own decoration to show their strength.

A friend of mine reported to me that he had found a strong supplier. I asked him how you knew he had the strength, and he replied, "Wow, their shop is so luxuriously decorated!" "

Once you have a good supplier, you should also work hard. Both sides should cherish the strong alliance.

Don't care too much, beg every day. No unilateral interest can last long.

Whether the goods are sold well or not is related to your right to speak. The more you fully display your value, the more benefits you will get.

Look at the goods: three points for goods, seven points for sale.

1. Not good-looking, just make money.

Nice goods, in Europe, not in Guangzhou. The key is to estimate the price.

Don't just pick what you like, pick what most people accept.

Don't wear it yourself, be business-minded. You earn money and wear a lot of good things.

The supplier is good, but the goods are not the most beautiful.

The most beautiful skirt is the wedding dress. Looking for a wedding dress company.

I have good taste. These goods don't look very good.

Unless you are an international famous brand and a sister with taste, you will die very ugly. Girls with taste generally lose money and earn money.

5. The toll is too expensive, so bring more and share the cost.

What age is it now? Just make clear the serial number, which is convenient for replenishment. Telephone and computer are used more.

6. I have a small number of customers and need to make new models every day.

It's important to keep a certain style. It is very important to expand the number of customers. Around a few regular customers, you will get more and more goods and fewer customers. The shop is full of tricks and broken code goods.

Sell as much money as possible if it sells well. This is a product affirmed by the market. Consumers' satisfaction after purchase is very high, and the chances of becoming regular customers are greatly increased. On the contrary, new products have the risk of new products.

Best-selling goods. I usually take dozens of pieces when I start to weigh. I often check whether the yard needs to be filled and colored.

7. Call frequently and only make up one or two pieces. Will the suppliers look down on me?

Don't worry, a good supplier will appreciate your caution. At least, you won't give him too much trouble.

If you call back 20 yuan and 30 yuan, he will be very annoyed.

8. The supplier has some excessive demands. Can I refuse?

Refuse. The characteristic of businessmen is to protect their own interests. Are you a businessman?