Traditional Culture Encyclopedia - Traditional customs - What brand is pica lela
What brand is pica lela
Founded in 1993 in Sydney, Australia, Pica Leila offers a wide range of fashion jewelry products, including crystal jewelry, sterling silver jewelry, Australian treasures, and pearl jewelry.
The company started with "Wellington" as the brand of jewelry sold in the duty-free tourism industry, and still uses this brand as the brand of jewelry for duty-free business. Now it is gradually setting up counters in medium and high-end department stores in China's first and second-tier cities, with "Pica Lela" as the brand name for the jewelry in the domestic counters to differentiate them from the duty-free products.
"Pica Lela" originates from French, meaning a beautiful symbol of love, and its product categories include crystal jewelry, 925 silver jewelry, Australian treasure jewelry, shell beads jewelry, black onyx jewelry.
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