What are the comparative advantages of broadcast media?

Advantages and disadvantages of broadcasting

Although TV is very popular at present, radio still has its advantages. First, programs can be covered wherever radio waves can reach, which is convenient for making and listening to sound programs. Second, in inaccessible areas, remote mountainous areas and islands, broadcasting is still the first choice for disseminating policy information and scientific knowledge, and its role in cultural and political communication in these areas is irreplaceable by television and newspapers. Third, with the accelerated pace of life in modern society, people can't have enough time to watch TV or read newspapers and periodicals in detail to get the latest information. The audience wants to get information conveniently, timely and quickly, and broadcasting is still an ideal choice. Compared with newspapers and periodicals, broadcasting is easy to understand and is not limited by education level; Compared with TV and Internet, the receiving equipment of broadcasting is simple and easy to get. Of course, the disadvantage of broadcasting is that the information is presented in a single way, with only sound, which is fleeting. Broadcasting spreads in one direction, and audience participation is poor. It is not as selective as newspapers and the internet, nor as colorful as TV, and so on.