How to create excellent corporate culture and promote the development of enterprises

Lead: With the increasingly fierce market competition, the competition between enterprises is increasingly manifested as cultural competition. Invisible corporate culture plays an inestimable role in enterprise competition. Therefore, how to effectively promote the construction of enterprise culture to the height of enterprise development strategy and enhance the core competitiveness of enterprises has become a problem that enterprises must solve.

How to create excellent corporate culture and promote enterprise development 1. Necessity of leading enterprise development with enterprise culture construction

1. Corporate culture construction to enhance the competitiveness of enterprises.

To gain a firm foothold and develop in the increasingly fierce market competition is the core goal of enterprise production and operation. The traditional enterprise management mode focuses on motivating employees by economic means and rallying employees by ideological and political work. Practice has proved that this model can only achieve a temporary effect, not a long-term strategy for enterprise development. Only by persistent corporate culture construction can employees form values with consistent goals and connotations, which will have a strong bonding effect.

Excellent corporate culture will make every employee have a sense of satisfaction and identity that is respected and valued, and establish a sense of responsibility and mission that is proud of and ashamed of the enterprise, thus forming a strong cohesion and centripetal force. This strong cohesion and centripetal force is the greatest kinetic energy to activate people as the most active factor in productivity.

2. The soft binding force of corporate culture provides a clear path for enterprise development.

The goal of corporate culture construction is to create a kind of core values, so as to enhance the competitiveness of enterprises and establish a good image of enterprises. This core value is also a brand effect, which will inevitably have a soft binding force on employees. Compared with the rigid constraint of the system, this kind of soft constraint can become the conscious action of employees internalizing their hearts and externalizing their actions, provide a clear path and correct guidance for the long-term development of enterprises, effectively unify the will of employees with the development of enterprises, and thus promote enterprises to enter a benign track of scientific, healthy and sustainable development.

3. Corporate culture construction promotes enterprise learning organization.

Under the new normal of economic development, the competition between domestic enterprises and between domestic enterprises and foreign enterprises is becoming increasingly fierce. It is the most decisive factor to seize the commanding heights of market competition and improve the level of human resources. Strengthening the construction of enterprise culture is conducive to guiding employees to learn science and technology culture, enriching their spiritual world, improving their comprehensive quality, forming a strong atmosphere of attaching importance to talents, developing talents and encouraging innovation within enterprises, and providing strong talent support and intellectual guarantee for enterprise development.

Second, people-oriented, building an excellent corporate culture

The core of enterprise culture construction is to concise and construct the spirit and core values of enterprises. Vigorously advocating and practicing the core values of enterprises is the top priority of corporate culture construction. This requires enterprises to grasp two key links in decision-making and management. First, advocate the value concept through strategic management, that is, highlight the enterprise's value concept through the setting of strategic vision, business policy, business indicators and incentive and restraint mechanism, and establish self-value for enterprise development and employees? Guide mark? . The second is to infiltrate the value concept through humanistic care, and to shape employees into the most effective disseminators of enterprise spirit and value concept.

Fundamentally speaking, the management concept of modern enterprises is consistent with the path of corporate culture construction, that is, people-oriented should be adhered to, enterprises should build a big stage for employees to start businesses and realize the value of life, respect the reasonable needs of employees, and provide broad space for their growth and progress. Only in this way can we fundamentally stimulate the enthusiasm of employees and realize their own life value while creating value for enterprises. This is also the fundamental way to transform corporate culture into corporate competitiveness.

1, guided by spiritual and cultural construction, to amplify the ideal and belief effect of corporate culture.

The essence of advanced management concept lies in adhering to people-oriented and rallying strength. The first step to strengthen the construction of corporate culture is to cultivate and guide people's spirit through humanistic care and amplify the ideal and belief effect of corporate culture. Enterprise spirit, as a group consciousness gathered by management consciousness, competition consciousness, civilization consciousness and moral consciousness in an enterprise, often gives people ideals and incentives, and is a banner that leads employees to work hard and contribute to the enterprise. Enterprises, like people, have different spiritual characteristics. This requires that the construction of corporate culture must highlight individuality, shape corporate culture suitable for the spiritual characteristics of enterprises, and carefully refine the core values that highlight the nature and management characteristics of enterprises.

2. With material and cultural construction as the guarantee, create a strong corporate cultural environment atmosphere.

As the surface structure of enterprise culture, material culture is composed of a series of tangible cultural factors, which mainly shapes the image, improves the competitiveness and promotes the development of enterprises by creating a soft and hard environment of enterprise culture. Environment is also a cultural phenomenon, right? Difficult environment? Or? Soft environment? , all have profound cultural connotations. The enterprise environment directly reflects the mental outlook and management level of the enterprise. Optimizing enterprise environment and creating enterprise culture atmosphere are important contents of enterprise culture construction.

Therefore, it is necessary to continuously increase investment, create a comfortable working and living environment for employees, and enhance employees' sense of identity and pride in the enterprise; Take the form of cultural walls and cultural corridors. Establish a cultural position to spread the core values, spirit and goals of the enterprise, and create a strong corporate culture atmosphere.

3. Pay attention to the construction of staff and consolidate the important organizational foundation of corporate culture.

The main body of enterprise culture construction is people, and the object of its function is also people. Cultivate people with ideals, morality, education and discipline? Four? Staff is an important goal of corporate culture construction. Therefore, in the construction of enterprise culture, we should do a good job in training and education, improve the quality of employees and carry out it extensively? Establish quality awareness, create high-quality projects and shape high-quality images? Activities, let employees know their family background and feelings, and enhance their sense of responsibility and mission; We should do a good job in motivating and encouraging employees, vigorously establish advanced models, carry forward the spirit of advanced models, and form a good situation of catching up with learning and helping others.

4. Take the construction of institutional culture as the starting point to promote the coordinated and orderly development of corporate culture.

System construction is authoritative, normative and long-term, which is a powerful guarantee to promote the construction of corporate culture. At present, some enterprises have some problems in corporate culture construction, such as vague content, being a mere formality, focusing on talking, not being busy and so on. An important reason lies in the lag of system construction and the lack of hard constraints on corporate culture construction.

Strengthening the construction of institutional culture is the proper meaning of enterprise culture construction. Therefore, in the construction of enterprise culture, the system construction must be put on the important agenda. On the basis of in-depth investigation and scientific demonstration, we should establish and improve an operable corporate culture construction system, take the system as the criterion and the system as the standard, establish rules and establish Fiona Fang, and promote the standardization and normalization of corporate culture construction. It is necessary to strengthen the education and training of the corporate culture construction system through various forms that employees like, so that all systems can be absorbed by employees, urge and guide all levels and departments and employees to work according to the system norms, and standardize their words and deeds according to the system, so that the system culture can blossom and bear fruit in enterprises and become a powerful guarantee for the long-term healthy promotion of corporate culture construction.