The development of e-commerce has brought impact to traditional enterprises. How should China enterprises face e-commerce?

Hello, there are many ways and means to apply e-commerce. In fact, with the rapid development of e-commerce applications today, there are indeed endless applications. For enterprises, due to their position in the industrial value chain, competitive position in the industrial market, economic ability and human resources, each enterprise has different application requirements, investment ability and application ability for e-commerce. Based on this reality, it should be emphasized that in the process of applying e-commerce, enterprises should determine reasonable e-commerce strategies according to their own actual conditions. When formulating the application strategy of enterprise e-commerce, we should first avoid two blindness: first, we should think that e-commerce is far from practical application and avoid it; Second, people follow suit, regardless of their actual characteristics, and blindly invest. The consequence of the first situation is that enterprises can't adapt to the business environment in the era of e-commerce, lose business opportunities and eventually be abandoned by the market; The consequence of the second case is invalid investment, or even the loss outweighs the gain. Enterprise decision makers should consider the following factors when making decisions on e-commerce projects. 1. What is e-commerce? 2. How to apply e-commerce? 3. What are the requirements of different e-commerce applications in terms of capital, technology and personnel? 4. What problems can different e-commerce applications solve respectively? 5. What are the requirements for enterprises to apply e-commerce? 6. What changes need to be made in the enterprise management mode of applying e-commerce? 7. Look inward: analyze the enterprise's own management, find out the existing problems and find solutions, some of which can be solved through the application of e-commerce; 8. Eyes outward: Look at what the pioneers in the industry have done, whether they have solved the problems of enterprises, and what lessons can be learned; 9. Analyze their own industrial positioning, find out the position of enterprises in the final product value chain and the business characteristics of upstream and downstream partners, and determine what form of e-commerce enterprises should apply; A correct understanding of e-commerce and its application in enterprises is the knowledge base for decision makers to make rational decisions. At the same time, enterprises should also realize that the application of e-commerce in enterprises is not only the application of software or technology, but also the most important thing is that it will cause changes in enterprise management mode, which may be local or global. The application of e-commerce not only brings a series of advantages to enterprises, but also brings new challenges to the management of enterprises. For example, enterprises using e-commerce will directly face customers in the international market, which requires enterprises to adapt to the competition rules in the international market and act in accordance with "international practices"; Due to the application of e-commerce, the market of enterprises will be "suddenly enlightened" and may face a large number of orders. In this case, whether the enterprise's production capacity, product quality and customer service can meet customer requirements and so on. Considering the complexity of e-commerce application, it is necessary to emphasize the importance of consulting service in enterprise e-commerce application and list it as the primary factor. In the white paper released by Case Software not long ago, there is such a formula: TEEMS= consulting+scheme+software. From this formula, we can know that software is an important factor for enterprises to apply e-commerce, but it is not the first. The key is how to formulate a scientific and practical application strategy, which is the result of consultants providing professional consulting services for enterprise decision makers. Through on-site consulting service, consultants help enterprises find the entry point of enterprise management and e-commerce application, and design corresponding application solutions for enterprises on this basis. Welcome to ask questions to 158 Education Online.