What kind of influence has entertainment news brought to society?

Entertainment has invaded every field of social life: hip-hop melodramatic stars in TV programs, online chat rooms, city night bars, KTV, campus pop bands ... Even the part of mass media farthest from entertainment-news-has gradually blurred the boundary with entertainment. Not only the entertainment of literature, art, sports and entertainment, but also the boundary between politics and entertainment is almost blurred. Doing news in the form of entertainment has become a common practice of major media in the fierce market competition. The author deeply understands that news media is an industry with special attributes. It should not be a victim of market competition, but should assume its due social responsibilities and be responsible for the interests of social members and the public. Public interests should not be ignored in pursuit of self-interest, but both social and economic benefits must be taken into account.

Second, what is the social responsibility of news media?

When talking about the news mission, an old reporter once warned the new reporter: there are thousands of attributes in works, life in works, right and wrong in works, disloyalty and treachery in works. This made me think deeply. What role does the news media play in society and what kind of social responsibility does it shoulder?

Many people call journalists "uncrowned kings", so many journalists pretend to be bosses and abuse their self-righteous "rights". In fact, they haven't found their own career orientation yet. Journalism is a part of the cause of the party and the people. Journalists are disseminators of news information and guides of public opinion supervision. The news information and ideas they spread will have a great impact on society and public property. Therefore, social responsibility is an issue that every journalist must keep in mind and ponder deeply. Journalists are not only disseminators of news information, but also propagandists of the party and the people. It is the most important social responsibility of journalists in China to wave the flag and shout for the cause of the party, the cause of the people and the cause of socialism.

Third, the news media dereliction of duty caused by news entertainment.

(A) the transformation of the media

With the development of market economy, commercial interests have become the focus of media pursuit, which has led to great changes in its reporting methods. The most direct and obvious result of the current media marketization reform is that many news media have embarked on the same road: "the market is king." For commercial media, the market is dominant, and circulation and ratings are lifelines. The principle of profit maximization of enterprises is transformed into the adaptation and pursuit of audiences, which deviates from the principles of objectivity, fairness, authenticity and significance of news reports. Even in order to attract the audience's attention, some media do not hesitate to lower their own style and cater to the audience with vulgar entertainment methods such as kitsch, violence and yellow. These seem to be the result of hit it off between communicators and audiences, which "has brought the superficial prosperity of the media industry and achieved considerable economic benefits, but the problems are: the sense of responsibility of the mass media has been ignored, the serious news principle has been trampled by commercial logic, and the public interest has also been threatened by market rules and become a victim driven by commercial interests" [1].

(B) news entertainment phenomenon

In recent years, entertainment seems to be increasingly becoming an indispensable part of people's lives. Due to the pressure of market competition, the news media is also sliding in the direction of entertainment. At first, the entertainment content of pure entertainment and leisure increased greatly, and later the news content also moved closer to entertainment. Serious news is softened by entertainment and packaged into entertainment information, which pursues the so-called sensational effect with drama or excitement and ignores social responsibility. Some reports even lost their basic sympathy and described the disaster in a schadenfreude style.

Some scholars analyze the phenomenon of news entertainment from the perspective of news communication function, and point out that "news entertainment is the alienation of news entertainment function, that is, it enlarges the position of entertainment news in all-media news, enlarges the human touch and interesting factors in news value, thus deviating from the original intention of news entertainment function. In the entertainment of news, entertainment and catering to the audience are its main purposes. While news conveys pleasure to the audience, it will inevitably create vulgar, pornographic and violent information garbage, leading the consumption and enjoyment of life. " [2]. It can be seen that the entertainment phenomenon of news makes news no longer focus on objective and calm reports, but on conveying a sensory entertainment experience, either relaxed, thrilling or weird.