Traditional Culture Encyclopedia - Traditional customs - Management Strategy of China Travel Agency

Management Strategy of China Travel Agency

China Travel Agency (CITS) has launched colorful and marketable tourism products for various tourism markets, many of which have become the first batch of classic tourism products in China, such as "Three Gorges Presidential Series" and "Silk Road" for inbound tours, "Romantic Underwater Wedding Group", "Sunset Red Old Man Series", "Australian Study Tour Group" and "Vienna New Year Concert Group" for outbound and domestic tours. China Travel Agency has established a stable and effective customer relationship with 1400 travel agencies around the world, and has become the designated supplier of travel services for many well-known companies at home and abroad. In order to meet the needs of the new situation and market development, China Travel Agency Head Office has launched the brand of "All Travel" and the brand of "China Travel Agency Holiday" on the basis of the inbound tourism brands of "China Travel Agency and CITS". Providing safe, convenient, professional and high-quality services for tourists is the eternal goal pursued by China Travel Agency.

CITS covers all tourism-related services. Since the 1990s, in order to achieve long-term and stable development, China Travel Agency Corporation began to invest in other fields, and established China Travel Agency Co., Ltd., China Travel Agency Co., Ltd. and China Travel Agency Co., Ltd. with American Express, a fortune 500 company in the world. In addition, China Travel Agency has invested in more than 20 domestic wholly-owned holding enterprises.