How did the ancients promote products in ancient times when technology was backward?

How did they sell goods in ancient times when technology was backward? They sell goods just like the merchants who are looking for celebrity endorsements now. For example, there was a man named Bole in ancient times, and others respected him very much. At that time, there was a horse dealer in the market who didn't go to buy horses from him for many days in a row, so he went to Bole and asked Bole to go to the market tomorrow to see his horse and show it to others. He seemed to appreciate it and asked him to give Bole some money.

The next day, Bole arrived at the horse-watching place as promised. The arrival of Bole surprised many people and surrounded them. So Bole went to the horse dealer as he said before, and everyone passed by. When Bole arrived, he nodded with satisfaction at every horse he saw. Finally, he pretended not to leave at all. After leaving, many people went to buy horses. This is an example of selling their products in ancient times.

The second method is to advertise in words. The story of Wang Xizhi helping the elderly sell fans is an example. Wang Xizhi passed a bridge and saw an old man selling fans. Although the fans are good, no one buys them. Wang Xizhi felt sorry for the old man, so he wrote a few words on this fan, and then the old man sold it. Then the old man didn't believe it, and tentatively shouted, many people came to buy fans.

In fact, the most popular advertisement in ancient times was words. In many TV plays, people write big signs in front of pubs, restaurants and noodle restaurants. Everyone advertises in words, and you can clearly see a bustling market on the riverside map during the Qingming Festival. A plaque can be erected on the facade of every household. In the Qing dynasty, many businessmen began to play new tricks, such as hanging red lanterns in front of the door, not lighting, but also rendering the atmosphere.