Traditional Culture Encyclopedia - Traditional customs - I want to promote my company in Tik Tok. What should I do?
I want to promote my company in Tik Tok. What should I do?
Yin Yin is now a very popular video software, and all the netizens have posted interesting vibrato videos on Tik Tok. I have to say, Tik Tok's camp is really strong, which can make the national food fire. Most importantly, all the restaurants are occupied by friends from Tik Tok, who keep posting hot food on Tik Tok. In Tik Tok, many offline restaurants are famous for their marketing. Do you want to know how to do marketing in Tik Tok? Bian Xiao told you. ?
Tik Tok has become a new battlefield for marketing. In fact, all kinds of fresh ways to eat and play sea fishing, as well as the way to eat sea fishing, are not recent. You can see it on major websites and forums, and all kinds of people have studied it before. But this time, the network suddenly became popular, which can be said to be completely dependent on the spread of Tik Tok. Tik Tok is very down-to-earth. On the one hand, the grounding gas meter is now an endless stream of diet types. Shaking friends like to share the ways to eat delicious food in Tik Tok. On the one hand, Tik Tok can be said to be "Tik Tok on the tip of the tongue". This provides a good marketing field for major catering brands, and everyone grasps this branch to show their brands. For example, the person in charge of Siebel said that there is a plan to promote and spread the brand in Tik Tok. Banu beef omasum hotpot launched the challenge of "the best posture to eat beef omasum", which stimulated the creative desire of Tik Tok people. Personality collocation Tik Tok food personality collocation and offline cooperation are the key points of popularity, but not all catering people can master it. So what can we do to get attention? By studying the cases of Haidilao and CoCo milk tea, we can clearly see that their * * * routine is to personalize the food. Because of curiosity, this creative collocation is easy to imitate and has a strong sense of participation. In addition, taking videos and sending them online to interact with friends increases the sense of fun, and there is no problem with the transformation under the dining boundary. In addition, related restaurants will keep pace with the times, immediately obtain the matching of their products online, and actively introduce them to customers for a new round of chain reaction. For example, the waiter in Haidilao will take the initiative to help the guests match the online celebrity package, and CoCo also directly added the option of online celebrity package to the takeaway list to directly meet the needs of the guests. In this way, multiple online and offline communication and the use of topics to achieve a win-win situation can make catering brands more popular.
Grasping the tuyere depends on the market sense of smell and some luck. Now many catering brands see the popularity of brands such as Haidilao and want to enter marketing, but in fact Haidilao is not the first brand to break out. As early as 20 17 and 10, Pizza Hut held a marketing activity in Tik Tok, which not only invited popular musicians, but also many Tik Tok celebrities to promote it, and many friends themselves participated in it. At that time, the response was very good, and the marketing activity should be considered a success. However, in less than half a year, catering brands such as Haidilao have gained a wave of traffic in Shayou's spontaneous video, which can be said to be almost zero cost. Tik Tok, a network software, is really the love of the food industry. It can have a great impact through the simple spread in Tik Tok, but this is only a preliminary phenomenon. Now many foods are sold in Tik Tok. As for the effect, it depends on whether your product has enough feeling and can be liked and spread by everyone.
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