How can we increase the sales of enterprises?

Only by having a team with strong centripetal force, cohesion and fighting capacity, and a group of employees who encourage, support, learn and cooperate with each other, can the sales of enterprises be fundamentally improved.

(A), the design of an efficient team

Although it is not an easy task in the actual operation of enterprise team building, it is not as difficult as most people think, and it often feels as if there is no way to start. Usually, some common management tools can be used to simplify team building. Get to know the team members' selves deeply, and make clear their advantages and disadvantages, preferences for work, methods to solve problems, differences in basic values, etc. Through these analyses, we finally get the belief of * * * recognition among team members and the consistent view of team purpose, so as to establish the rules of the game for team operation.

Each team has its own advantages and disadvantages, and if the team wants to successfully complete the task, it will face external threats and opportunities. By analyzing the team's environment, we can evaluate the team's comprehensive ability and find out the gap between the team's current comprehensive ability and the team's goals, so as to clarify how the team can play its advantages, avoid threats and improve its ability to cope with challenges.

Guided by the team's tasks, let each team member make clear the team's goals and action plans. In order to stimulate the passion of team members, we should set up milestones, let the team see and feel the mission objectives, and create illusions that excite the members.

Taking the right action at the right time is the key to team success and the beginning of team tasks; When the team encounters difficulties or obstacles, the team should seize the opportunity to analyze and solve them; And when the team should ease or eliminate internal and external conflicts; And when and where to get the corresponding resource support; We must make full use of this situation.

How to act involves the operation of the team. That is, how to carry out the division of labor within the team, the responsibilities that different team roles should bear, the power of execution, coordination and communication, etc. Therefore, there should be a clear description and explanation of job responsibilities among team members to establish the working standards of team members.

At present, many enterprises tend to ignore this problem in team building, which may also be one of the reasons for the low efficiency of team operation. In order to run the team efficiently, team members must clearly know why they want to join the team. What positive and negative effects does the success or failure of the team have on them? Enhance the sense of responsibility and mission of team members. That is to say, we often say that the incentive mechanism is introduced into team building, which can be the increase of team honor, the improvement of salary or welfare and the promotion of position.

(B), to provide employees with opportunities for further study

Only by constantly enriching your learning team can we create more "miracles" in the developing society. As far as the role of learning is concerned, the traditional marketing team has no awareness of learning. They are more satisfied with their inherent knowledge and experience, but unconsciously absorb new knowledge and actively study horizontally. In the learning marketing team, there is a strong awareness of re-learning in mechanism and concept, and they are good at combining theory with practice, discovering the advantages of others and absorbing them. Faced with such employees, business leaders need to be good at creating learning opportunities and organizing learning. In Peter Lu Shengji's book The Fifth Discipline, what are the characteristics of organizational learning as a team? In fact, it is the five disciplines. The theory, tools and methods of learning organization are divided into three areas to support core competence. Described as a stool with three legs. All three legs are important. If one leg is removed, the stool will fall down. The left leg is called desire and desire, the right leg is called mental model and team learning, and the middle is systematic thinking. Every leg is important, which means every core competence is important. Generally speaking, the wisdom of the group is always higher than that of the individual. When the group is really learning, not only can the group produce excellent results, but its individual members also grow faster than other learning methods.

(3) Listen to the opinions of employees

In a team, maybe we don't need every team member to be extremely smart, because being too smart often leads to self-awareness and likes to be ambitious. On the contrary, everyone needs to have a strong sense of responsibility and dedication. We should unswervingly implement tactics on the basis of understanding, grasping and thoroughly understanding the strategies carefully formulated by the team, and implement them in every operation detail and every project process in the process. In addition, to ensure the team's execution, the key is to define the stage of the goal to be achieved and determine the work indicators, which is the key to ensure the quality of task completion and team execution.

(d) Encourage employees' creativity.

Only by continuous innovation can we maintain the competitive advantage of enterprises, but where does the innovation ability come from? Education and training is an important means to improve the innovative ability of talent team. Because doing a good job in education and training is an important way to improve the knowledge level and comprehensive quality of players, and the knowledge and skills of players are the premise to stimulate innovation ability. Especially in the era of knowledge economy, this is more obvious in industries and enterprises with high technology content. In fact, innovation ability is also reflected in all aspects of enterprise management, which is a comprehensive concept. Only comprehensive innovation ability is truly competitive innovation ability. Talent cultivation not only attaches importance to knowledge and skills, but also considers moral, emotional, interest and other spiritual things. The corporate culture, cohesion and team spirit of the talent team can only be realized through comprehensive education and training of enterprises. Whoever grasps and does well in this respect will be able to maintain the long-term overall innovation advantage in the competition and finally defeat the opponent in the competition.

(5), team division of labor and cooperation

Internally, the development of an enterprise is a process from loose individual accumulation to the expansion of group size until the balanced development of organizational structure and function. It fluctuates with its evolution law, and its main power comes from the energy supplied by internal circulation. In other words, team leaders have the ability to guide and mobilize the team; Management has the ability to guide and mobilize subordinates; Employees have the ability of self-coaching and mobilization, and finally form a coordinated, balanced and overall interactive sports situation. But each class should also be familiar with other departments and cooperate with each other. Otherwise, the strategies and tactics formulated can only be narcissistic, and it is impossible for other departments to implement operations.

(6) Enhance leadership.

To strengthen and give play to the guiding role of leaders, first of all, leaders should set an example for team members; Secondly, clear the specific work quality, scope, time limit for a project, cost and other target constraints; Thirdly, clarify the roles and responsibilities of each team member and give full play to the respective roles of project team members.

(7) Give full play to the communication and coordination role of leaders.

First, communication and coordination among team members. Due to the differences in values, personalities and ways of dealing with people, there are various conflicts among members, interpersonal relationships are in a state of tension, and even hostility, strong emotions and challenges to leaders appear. Leaders should fully communicate, guide team members to adjust their mentality, accurately position their roles, combine personal goals with work goals, and make clear what they want to do and how to do it.

Secondly, communication and coordination between team members and the working environment. There will also be disharmony between team members and the surrounding environment, such as disharmony with the technical system and unfamiliarity with the information technology system adopted by the team. Leaders should help team members get familiar with the working environment, learn and master relevant technologies, so as to facilitate the timely completion of project objectives.

Third, the communication and coordination between the team and other departments. In the process of work, the relationship between the team and stakeholders in other departments will also produce various contradictions and conflicts, which requires leaders to communicate and coordinate with them, strive for more adequate resources and a better environment for the team, and constantly reach a * * * understanding of work processes, work objectives and work stakeholders to better promote the realization of work objectives.

(8) Give full play to the inspiring role of leaders.

In the process of work, due to strict target constraints and changeable external environment, leaders must use various incentive theories to motivate working class members in time, encourage and stimulate the enthusiasm and initiative of team members, and give full play to their creativity.

(9) Flexible authorization and timely decision.

With the construction and development of the team, leaders should share responsibilities with team members through authorization, so that team members can participate more in the decision-making process of the project and individuals or groups can work in a more flexible way.

First of all, through flexible authorization, it reflects the trust of leaders in team members, and also gives team members room to learn and grow. This kind of trust can lay the foundation of team trust and also reflect the team spirit between leaders and teams.

Secondly, authorization is conducive to giving play to the enthusiasm and creativity of team members. Everyone has a desire to realize self-worth. Challenging tasks enable them to continuously expand their knowledge and skills and explore their creative potential. The success of every job is not only the success of leadership management, but also the success of all team members to realize their self-worth.

Third, flexible authorization is conducive to timely decision-making.

On the one hand, team members can make timely decisions according to the changes of internal and external environment within their own authorization. On the other hand, through flexible authorization, leaders gradually shift their focus to key point control, target control and process monitoring. Leaders' focus shifts from the inside to the outside, focusing on the relationship between work and enterprises or society, and ensuring the operation of the project team from the outside.