What is meant by new media

Question 1: What is new media? What do new media include? New media is a new technological support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media".　　Wired magazine defines new media as "communication from everyone to everyone."　　Prof. Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A media form that emerges and influences on the basis of computer information processing technology."　　Wang Bin, Secretary General of New Media Industry Alliance: "New media is a media with innovative forms based on digital information technology and characterized by interactive communication."　　Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate audiences, and Focus Media is to face a specific audience group that can be clearly described and defined, which happens to be the leading consumer group or heavy consumer group of certain commodities or brands."　　Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution - dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders borders with receivers, and so on."　　Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)."　　Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the network and digital technology, i.e., infinite demand, infinite transmission and infinite production. --Social Relationship Level of Understanding.　　It is certain that "new media" is a variety of media forms based on digital technology and network technology. The "newness" is reflected in the technology, but also in the form. Some of the new media are brand new, such as the Internet, while others are a combination of the old and the new after the introduction of new technologies on the basis of the old media, such as the electronic newspaper.　　New media is the media that can provide personalized content to the public at the same time, and it is the media in which the communicator and the receiver are fused into reciprocal communicators, and the countless communicators can communicate with each other at the same time in a personalized way.　　In the past two years, with the rapid development of science and technology, the new media more and more people's attention, and become a hot topic of discussion.

Question 2: What is the real new media is the network media, also known as the fourth media

People according to the different media, the development of the news media is divided into different phases - paper as the medium of the traditional newspaper, radio as the medium of the airwaves, and television based on the television image dissemination, which are known as the first media, the second media and the third media.

In May 1998, UN Secretary-General Annan proposed in the UN Committee on Information that the most advanced fourth media, the Internet, should be utilized while strengthening the traditional means of communication of text and sound and image. Since then, the concept of "fourth media" has been officially used.

The network media called the "fourth media", in order to emphasize that it is the same as newspapers, radio, television and other news media, is able to timely and extensive transmission of news information, the fourth major news media. In a broad sense, the "fourth media" usually refers to the Internet, however, the Internet is not only a media function to disseminate information, it also has the unique advantages of digitalization, multimedia, real-time and interactive delivery of news and information. Therefore, in a narrower sense, "fourth media" refers to networks based on the Internet as a transmission platform to disseminate news and information. The "fourth media" can be divided into two parts, one is the digitization of traditional media, such as the electronic version of the People's Daily, and the other is the birth of "new media" due to the convenience provided by the network, such as Sina.com.

Every technological advancement of mankind has brought about great changes in art, such as the development of perspective and geometry, which influenced Renaissance painting; the development of mineral and oil purification techniques, which influenced the bright and layered style of oil painting in northern Europe; and the achievements of machine-produced pigments and optical research, which contributed to the development of light sketching and Impressionism. In the twentieth century, the greatest development between art and science and technology was the special influence of image technology on the language of art.

Art not only creates visual wealth for society, but it also must visualize and reflect on society and culture. Only in this way can art truly realize its function. Since the beginning of this century, along with the development of pop culture and the popularization of commercial TV programs, artists have begun to think about the visual acceptance of images and the way of life, and on the other hand, they have begun to engage in this kind of thinking and creation by using all kinds of image technology, including photography, film, and TV. Starting from Futurism, photography and collage of ready-made images became an important way of art creation; starting from Nam June Paik of Surge, television began to be widely used as a new visual technology in personalized visual creation.

Throughout the 20th century, photography and television, and even movie film, were transformed from popular culture into media for artistic creation. Photography was originally a documentary and monumental tool, but the artist extracted from it the technical techniques of posing and collage, and combined them with the objectivity of the image itself to develop it into a unique personal narrative, resulting in surrealist photography, Cindy Sherman's fake "cinema", and the creation of the "film". This led to surrealist photography, Cindy Sherman's fake "movie stills" and Jeff Wall's pseudo-"real" images. Cindy Sherman's pseudo "movie stills" and Jeff Wall's pseudo "reality", to name a few. In video art, artists have combined the electronic medium of television to create "artistic television programs" that are different from popular television programs, resulting in Nam June Paik's "television electronic paintings" and Douglas's "extended films". This led to the emergence of Nam June Paik's "TV Electronic Painting" and Douglas's "Extended Movie" and so on.

II Just as photography and motion picture film were major visual technology developments at the turn of the last century, digital technology is a new turn-of-the-century visual technology development. Likewise, it is bound to affect the development of the visual arts.

Collage and the traditional darkroom process of multiple exposures and composites have been technically replaced by the more convenient and powerful digital image. Digital processing is a collage of graphics that is more technically sophisticated than the darkroom* process of the manual era. The power of photography comes from people's trust in its objectivity (although in fact his objectivity is doubtful), the fantasy world of digital montage because of its seeming objectivity and gained trust at the same time, buried a myriad of organs, attracting a long and repeated gaze, the objective image of the crisis of the fall brought about by the strong tension between the real and the fake. Digital imaging is the processing of pictures after shooting, and digital imaging makes the volume of pictures infinite, so that it goes farther than traditional photography, and thus photo installation appears. In fact, Barbara? In fact, the huge graphic space created by Barbara Kruger is already a kind of installation "field".

In the video art, digital technology makes the short video easily share many of the results of the movie aesthetics DD a variety of classic film time processing means applicable to video. For example, "flashbacks" are used as flashbacks to reverse time and activate the memory inventory; slow-motion scenes slow down time to emphasize the drama of subtle details; ...... >>

Question 3: What is New Media New Media (New Media) refers to the current environment in which everything is media, simply put: New Media is an environment.

New Media covers all digitized forms of media. It includes all digitized traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept, a new form of media developed after the traditional media such as newspapers, radio and television, including online media, mobile media, digital television and so on.

New media is also a broad concept, the use of digital technology, network technology, through the Internet, broadband LANs, wireless communication networks, satellite and other channels, as well as computers, cell phones, digital television and other terminals, to provide users with information and entertainment services in the form of communication. Strictly speaking, new media should be called digital new media.

Distinctions

Editorial

Wang Bin, Secretary General of the New Media Industry Alliance: "New media is a media with an innovative form based on digital information technology and characterized by interactive communication."

Definition of new media by Wired magazine in the United States: "Communication from everyone to everyone."

UNESCO's definition of new media: "A medium for the dissemination of information based on digital technology and using the Internet as a carrier."

New media are media that provide personalized content to the public at the same time, media where communicators and receivers are fused into peer-to-peer communicators, and where the myriad of communicators can communicate with each other in a personalized way at the same time.

For the definition of new media, scholars can be said to have a variety of opinions, and so far there is no conclusion. Some communication journals have a "new media" column, but the research object of the published articles are not the same, there are digital TV, mobile TV, cell phone media, IPTV, etc., there are also some journals blogs, podcasts, etc. are also included in the new media column. So, what exactly is new media?

New media is relative to the traditional media, is the press, radio, television and other traditional media after the development of new media forms, is the use of digital technology, network technology, mobile technology, through the Internet, wireless communication networks, cable networks and other channels, as well as computers, cell phones, digital television and other terminals, to the user to provide information and entertainment communication forms and media forms.

The characteristics of new media are interactivity and immediacy, mass and *** enjoyment, multimedia and hypertext, personalization and socialization.

With the rapid development of science and technology, new media is getting more and more attention and becoming a hot topic of discussion. The prosperity of new media in the industry also makes the academic community to further strengthen its research, many experts from different perspectives on the new media research. At present, China's research on new media more famous experts and scholars are: Renmin University of China School of Journalism Peng Lan, Kuang Wenbo, Shanghai Theatre Academy Chen Yongdong,[1] Tsinghua University School of Journalism and Communication Xiong Chengyu,[1] Chinese Academy of Social Sciences, Institute of Journalism and Communication Meng Wei, Huang Chuxin, Communication University of China, Deng Xinxin, Zhao Zizhong, Peking University, Hu Yong, Huazhong University of Science and Technology Zhong Ying and other scholars.

Latest Interpretation

Editorial

New media[2] is not a generic term for emerging or new media, which should have its own relatively accurate concept. New media or emerging media are

Interactive Network Television

New media, is a relatively narrow concept, and this concept can not meet the needs of the development of new media, more unfavorable to the industry's communication. Therefore, the industry after the media research, a large number of market data analysis, as well as looking at the industry's understanding of the new media views, combined with the consumer's point of view, summed up the relatively accurate definition of the new media. This definition, based on certain research, is not an imposed concept, and we hope that it can be used by the industry to communicate and wait for the test of the market. At the same time, this concept is not a one-size-fits-all definition, and I hope that this concept can promote the industry's deep-seated exchanges at the same time to drive the industry's new development, the concept of the industry's development and progress with the development of change.

New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, networks, desktop windows, digital TV, digital movies, touch media, cell phone networks. Compared to the four traditional media of press, outdoor, radio and television, new media is figuratively called the "fifth media".

Where the new media is new, first of all, there must be innovation, technological innovation, formal innovation, conceptual innovation, I think the latter is more important. Simple form of innovation, technological innovation is more appropriate to call improvement, not enough to prove that it is new media. Conceptual innovation is the core of the definition of new media. As for those in the market who define new media by whether it has interactivity or not, it is a one-sided and undesirable view. Whether it has interactivity or not is an individual issue and not of general significance. The author believes that individuality can be ...... >>

Question 4: What is the meaning of new media Relative to the old forms of media, to the new digital information technology as the core of the form of media. Simply put, new media is based on digital information technology, characterized by interactive communication, network transmission as a medium, with innovative forms of media.

Question 5: What is the difference between new media and self media? The last answer to the description of the self-media is very professional. But the new media refers to media other than traditional media, traditional is television, radio, newspapers, publications, outdoor and so on. The new media include PC Internet, cell phone client, outdoor mobile electronic media, indoor media, video media and so on. Self-media is a cultural division of the nature of the community, the old and new is the division of the means of communication. But the self media often use new media channels to spread

Question 6: What is the new media New media (New Media) refers to the current environment of all things media, simply put: new media is an environment.

New media covers all forms of digitized media. It includes all digitized traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept, a new form of media developed after the traditional media such as newspapers, radio and television, including online media, mobile media, digital television and so on.

New media is also a broad concept, the use of digital technology, network technology, through the Internet, broadband LANs, wireless communication networks, satellite and other channels, as well as computers, cell phones, digital television and other terminals, to provide users with information and entertainment services in the form of communication. Strictly speaking, new media should be called digital new media.

For more details, click on Baidu's encyclopedia: baike.baidu/.... .mGrPto

Question 7: What is new media and what does it include? New media work its essence is still media, and the medium of communication is still mainly text, voice, pictures, video. It means utilizing emerging media platforms such as WeChat, Weibo and PostBar for brand promotion and product marketing. By planning out quality, highly communicative content related to the brand, as well as online activities, the message is pushed widely, or accurately, to customers to increase customer participation and brand and product awareness, so as to achieve the corresponding marketing objectives.

New media operation work mainly includes:

1, responsible for mobile Internet self-media platform (WeChat, microblogging, cell phone terminals mainly) daily operation and promotion;

2, responsible for being able to independently operate the WeChat public number, for fans to plan and provide high-quality, highly communicative content;

3, is responsible for the planning and implementation of WeChat marketing line Daily activities and tracking maintenance, according to the project to send a variety of WeChat content;

4, is responsible for increasing the number of fans, improve the attention and fan activity, and timely interaction with fans;

5, digging and analyzing netizens' habits of use, emotions and experience feelings, timely grasp of the news hotspots, and effectively complete the thematic planning activities;

6, follow the development trend of WeChat. Extensive attention to the benchmark public number, and actively explore the WeChat operation mode;

7, fully understand the user needs, collect user feedback, and analyze user behavior and needs.

Question 8: What is new media, the difference between self-media and new media New media is a collective term relative to traditional media,

Self-media is part of the new media.

Self-media and new media are like the relationship between cars and transportation

Question 9: What is a new media platform? New media is not an umbrella term for emerging or new media, which should have its own relatively accurate concept. New media or emerging media are new media, is a relatively narrow concept, and this concept can not meet the needs of the development of new media, more unfavorable to the industry's exchange and communication. Therefore, the song wind media after the media research, a large number of market data analysis, as well as looking at the industry's understanding of the new media views, combined with the consumer's point of view, summed up the relatively accurate definition of the new media. This definition, in a certain research based on the attack, not to impose the concept, hope that for the exchange of industry insiders, waiting for the test of the market. At the same time, this concept is not a one-size-fits-all definition, and we hope that this concept can promote the industry's deep-seated exchanges while driving the new development of the industry, and the concept of this industry with the development of change and development progress.

Let's say the app 91 Assistant and so on are new types of platforms

Question 10: What is new media? New media is the development of new media forms following the traditional media of television, magazines, newspapers, and radio. It is a new media built on the basis of digital technology and network technology.