What is the best solution for art lighting in traditional festivals, such as Chinese New Year?

The traditional Chinese festival of Spring Festival. For many Chinese people, this day signifies family reunion and harmony, bidding farewell to the hard work of the past year and welcoming the beauty of the new year.

So, there are many municipal cultural tourism, shopping malls, branding, advertising companies at this time has begun to carry out the work of Chinese New Year art lighting planning and design. This part of the client for the city, shopping malls and brands to create the atmosphere of the New Year at the same time, but also look forward to bright artistic lighting to attract people and stimulate holiday consumption.

Then how to plan and design a bright Chinese New Year art lighting? Today, the night sky rainbow will take you to understand the three major principles of planning and designing the New Year art lighting.

Planning and design of Chinese New Year art lighting, need to start from the Spring Festival culture

The Spring Festival as China's most solemn festival, we are planning and designing at the beginning of the Spring Festival culture must have a clear and complete understanding and understanding, and to find planning and designing creative inspiration.

Taking the artistic light painting designed by Rainbow in the Night Sky 2021 for Yintai Department Store as an example, the overall light painting takes the ox as the main element, supplemented by the star river, planet and other elements, which highlights the atmosphere of the Year of the Ox, but is also very fashionable and trendy, attracting a lot of consumers to take a card as a souvenir.

In addition, the night sky rainbow that the Chinese New Year art lighting planning and design also need to the city or region, culture, customs, urban positioning, functional positioning and other factors to start, in highlighting the customer elements at the same time, but also to create a sense of belonging to the local city residents. Only in this way can we really attract consumers and become the highlight of the Spring Festival marketing.

According to the actual landing space, choose the appropriate presentation

In fact, whether it is the municipal cultural tourism, or shopping malls, brand customers, when the Chinese New Year art before the lighting design for them, need to be in advance of the actual landing space scene on-site inspection, in order to facilitate the visual guidance of the space.

In many spatial scenes, the night sky rainbow that art lighting as the Spring Festival outdoor attracting the public as an important device, the road and the square is not to be ignored two important points. The reason for this is that the road plays the role of attraction, for visual guidance, while the square is the most important punch point in all art lighting.

So, in the road art lighting layout, can be combined with the trees on both sides of the road, the use of Chinese knots, red lanterns and other decorative art lighting hangings, with string lights, star lights to increase the aesthetics of the Chinese New Year themed art lighting, so that the public can feel the rich festive atmosphere, feel the charm of traditional culture.

And plaza art lighting, you can choose close to the theme of the times and the attributes of the Chinese zodiac art lighting works, in the public eye at the same time, you can also feel the city's ever-changing development and change.

Keep the tradition more innovative, to create the city's Spring Festival landmarks

In fact, as a traditional Chinese festival, the Spring Festival cohesion of the traditional Chinese cultural sentiment, but with young people to become the main force of consumption, we should be timely to make new changes and integration.

So, the night sky rainbow that, in the planning and design of the Spring Festival art lighting, we can use traditional culture and modern art in the form of combining to create a unique Spring Festival themed art lighting, in order to provide consumers with traditional and fashion collision of beauty, create a sense of freshness at the same time, but also show the beauty of the art lighting, to become the city of the new year's most eye-catching landmarks.