Traditional Culture Encyclopedia - Traditional customs - Defuzhai's Defuzhai-Brand Overview
Defuzhai's Defuzhai-Brand Overview
The founder of "Defuzhai" is Wang, who absorbed all kinds of techniques of making Chili sauce in Nankang at that time and introduced Defuzhai Chili sauce to China in the early 20th century. In fact, Nankang began to produce Chili sauce in the late Ming and early Qing dynasties, and it has a history of more than 300 years. At first, local people produced it for their own use, and the production process was relatively simple. Later, after continuous improvement, it became delicious food. 19 15, "Defuzhai" Chili sauce won the "Panama International Expo Gold Award", 1936, the Chili sauce produced by "Defuzhai" sauce garden won the first prize in the special exhibition held in Zhejiang, Jiangxi and Anhui provinces, and then 1982. At first, it was owned by the "Defuzhai" sauce garden, and later it became Nankang Southern Food Company. In 2004, the company went bankrupt and auctioned. A food company in Jiangxi only spent 27,000 yuan and won the "Defuzhai" through bidding. Prior to this, a famous food processing enterprise in Sichuan wanted to buy the brand for 260,000 yuan, but at that time, through hundreds of years of inheritance efforts, Nankang finally had the first "Chinese time-honored brand".
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