Development history of cosmetics

Since the reform and opening up 30 years ago, the sales of cosmetics market in China have increased by 23.8% annually, reaching 4 1% in the highest year, which is much higher than the average growth rate of the national economy and has considerable development potential. The distribution channels of cosmetics are also undergoing tremendous changes, especially the retail terminals are undergoing unprecedented profound changes. The Twelfth Five-Year Plan has raised consumption to an unprecedented height, and consumption is expected to become the biggest driving force for economic growth. The development and innovation of cosmetics retail industry is promising. Cosmetic channels are diverse, and various retail terminals and the whole circulation channel present various characteristics, all of which have their own corresponding markets and some target customer groups. Different channels also make cosmetics divided into professional lines and daily chemical lines. The daily chemical line channels are those that are constantly developing like traditional sales channels, department stores and cosmetics professional markets. With the development of supermarket chains in recent years, cosmetic terminals in Shang Chao have also shown a rapid development trend, forming one of the main channels of cosmetic retail. With the efforts of supermarket channels, classic domestic brands have once again ushered in their second spring. The rise of franchise chain stores is more prominent in third-and fourth-tier cities, and its market share is increasing. Some cities have even become the mainstream terminal channels for cosmetics sales. In addition, the development of chain enterprises led by manufacturers plays an important role in expanding consumption and promoting the innovation and reform of cosmetics circulation system. With the application of new information technology and the Internet, online sales, represented by online shopping and e-commerce, are surging, and the number of online shopping cosmetics is also developing rapidly, changing and updating people's consumption concepts and consumption patterns. After 70 s and 80 s, especially after 90 s, the speed of online shopping will accelerate. For details, please refer to the special consultation report "Opportunities, Challenges and Coping Strategies of Internet Prospective in China Cosmetics Industry". With the acceleration of social development, people's consumption of cosmetics has moved from supermarkets to online shopping, making skin care and makeup an indispensable topic in life. Exquisite and intuitive makeup shows a person's spiritual accomplishment and is also the embodiment of personal charm. As the leader of professional beauty tools in China, Ling Mei has created the unique charm of a new generation of China women.